Efficient Consumer Response (ECR) in der Logistikpraxis des Handels

Matthias Klumpp and Anke Jasper

No 6, Arbeitspapiere der FOM from FOM Hochschule für Oekonomie & Management

Abstract: This paper describes the main elements of Efficient Consumer Response (ECR), a modern logistics concept. Further, the implementation of a new picking system within the framework of ECR is discussed and exemplified in a practical retail case. As a result, the authors show that already the adoption of individual ECR elements (e.g. picking sequences) may have a huge economic potential due to resulting more efficient logistics processes. Therewith, the implementation of ECR implies the opportunity of competitive advantages, especially for retail businesses.

Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:fomarb:6

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