Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU

Frauke Harder and Assaf Hoz-Klemme

No 04/2011, Wismar Discussion Papers from Hochschule Wismar, Wismar Business School

JEL-codes: L16 L19 L64 (search for similar items in EconPapers)
Date: 2011
New Economics Papers: this item is included in nep-ger
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:hswwdp:042011

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