Erfolgsfaktoren für eine produktive Zusammenarbeit zwischen Marketing und Vertrieb: Bestandsaufnahme, Trends, Lösungsmöglichkeiten und Grenzen der Einflussnahme

Alexander Kirsch and Thorsten S. Stoyke

No 06/2011, Wismar Discussion Papers from Hochschule Wismar, Wismar Business School

JEL-codes: L11 M31 (search for similar items in EconPapers)
Date: 2011
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