Platform ad archives: promises and pitfalls

Paddy Leerssen, Jef Ausloos, Brahim Zarouali, Natali Helberger and Claes H. de Vreese

Internet Policy Review: Journal on Internet Regulation, 2019, vol. 8, issue 4, 1-21

Abstract: This paper discusses the new phenomenon of platform ad archives. Over the past year, leading social media platforms have installed publicly accessible databases documenting their political advertisements, and several countries have moved to regulate them. If designed and implemented properly, ad archives can correct for structural informational asymmetries in the online advertising industry, and thereby improve accountability through litigation and through publicity. However, present implementations leave much to be desired. We discuss key criticisms, suggest several improvements and identify areas for future research and debate.

Keywords: Advertising; Micro-targeting; Platforms; Transparency; Politics (search for similar items in EconPapers)
Date: 2019
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:iprjir:214085

DOI: 10.14763/2019.4.1421

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