Substitution between mobile telephony and OTT communication services: the case of Thailand

Monarat Jirakasem and Hitoshi Mitomo

22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society from International Telecommunications Society (ITS)

Abstract: This research aims to examine the relation between Over-The-Top (OTT) services and mobile telephony. It will also investigate factors affecting customer use of OTT services. Such services have been increasing in terms of revenue and intensity of usage; conversely, revenue from mobile telephony has been declining. As a result, many analysts expect that OTT services may soon replace mobile telephony. Nonetheless, empirical research regarding this assumption is scarce, particularly in the case of Thailand. Thus, this research aims to explore the claim regarding substitution between those two communication services. The research relies on survey data collected in 2014 by NBTC, and comprises 4,716 observations. OTT services in Thailand were found to be complimentary to mobile telephony usage (p-value

Keywords: Over-The-Top (OTT) services; Mobile telephony; Thailand; Substitution effect (search for similar items in EconPapers)
Date: 2018
New Economics Papers: this item is included in nep-pay and nep-sea
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