Speed isn't everything: a multi-criteria analysis of broadband access speeds in the UK

Volker Stocker and Jason Whalley

27th European Regional ITS Conference, Cambridge (UK) 2016 from International Telecommunications Society (ITS)

Abstract: In this paper, we demonstrate that there is more to consumer experience than just broadband access speed. We identify and describe a complex and dynamic set of interactions that occur between different factors that collectively determine consumer experience. We suggest that the relationship between broadband speed and consumer experience follows an inverted U-shape. Access speed is necessary to provide consumers with a good experience, but it is not sufficient. Based on our findings, a more nuanced understanding of the market for broadband Internet access products is outlined and a foundation for deriving valuable policy implications is developed. The results are of particular relevance for the ongoing universal service discussions in the UK and other countries.

Keywords: Internet Access; Broadband; QoS; QoE; Consumer Experience; Ofcom (search for similar items in EconPapers)
Date: 2016
New Economics Papers: this item is included in nep-mkt, nep-pay and nep-reg
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:zbw:itse16:148707

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