Media Information and People's Self-motivated Behaviour during the COVID-19 Pandemic

Hitoshi Mitomo, John W. Cheng, Artima Kamplean and Yongkyoung Seo

32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? from International Telecommunications Society (ITS)

Abstract: This paper quantitatively examines the impact of media information on people's self-motivated behaviour during the COVID-19 pandemic. Using a framework based Extended Parallel Process Model and data collected from Japan in 2021 (n=2660), it is found that fear appeals of COVID-19 from television news increase people's perceived threat of COVID-19 infection and perceived efficacy of COVID-19 prevention measures. These perceptions mediate the effects of the fear appeals on people's intention to follow voluntarily COVID-19 prevention measures requested by the Japanese government. The results also show that while hard news and soft news programmes have similar effects, hard news appears to have stronger effects on the fear appeals than that of soft news.

Date: 2023
New Economics Papers: this item is included in nep-hea
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econstor.eu/bitstream/10419/278003/1/Mitomo-et-al.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:zbw:itse23:278003

Access Statistics for this paper

More papers in 32nd European Regional ITS Conference, Madrid 2023: Realising the digital decade in the European Union – Easier said than done? from International Telecommunications Society (ITS)
Bibliographic data for series maintained by ZBW - Leibniz Information Centre for Economics ().