Impact of media form on the perceived image of the television news media in the age of media convergence

John W. Cheng and Hitoshi Mitomo

14th ITS Asia-Pacific Regional Conference, Kyoto 2017: Mapping ICT into Transformation for the Next Information Society from International Telecommunications Society (ITS)

Abstract: The aim of this study is to investigate the impact of media form on audiences’ perceived image of the television news media. Specifically, it compares the perceived sense of presence between two different media forms –television and smartphone, and examines their effects on the perceived brand personality of a news medium. This study uses NHK –the national public broadcasters– news coverage during the 2016 Kumamoto Earthquake over the air and the Internet as a case study. Using a quantitative approach with data collected from an original survey, it is found that television as a media form provides a stronger sense of presence that smartphone, and also has a stronger influence on the perceived brand personality of a news medium, especially on its perceived competence. That being said, it is also found that smartphone can also exert some influence, in particular on the perceived dynamism and sociability of the medium.

Date: 2017
New Economics Papers: this item is included in nep-cul, nep-mkt and nep-pay
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:itsp17:168479

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