Influencer Marketing auf Twitch.tv

Silas Zbornik

No 66, Working Papers for Marketing & Management from Offenburg University, Department of Media and Information

Abstract: Wie wirkt sich Influencer Marketing in Form von gesponserten Streams auf die Kaufabsicht der Zuschauer auf der Livestreaming-Plattform Twitch.tv aus?

Keywords: Influencer; Marketing (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:ouwpmm:66

DOI: 10.48584/opus-6263

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