Do informational nudges alter firms’ hiring behavior of older workers?
Pia Homrighausen and
Julia Lang
VfS Annual Conference 2019 (Leipzig): 30 Years after the Fall of the Berlin Wall - Democracy and Market Economy from Verein für Socialpolitik / German Economic Association
Abstract:
This paper analyses a local marketing campaign that provided information about unproven age-re-lated stereotypes and the value of older workers in Germany. The campaign was designed to increase the hiring rate of older workers. Using comprehensive register data, we find that the information provided by the campaign (via banners, interviews, job fairs and information brochures) did change firms' employment behavior. The cheap and mild intervention increased the employment rate of older workers on average by 3 percentage points. This increase, however, is attributable to an increase in job stability rather than to an increase in the hiring of older workers.
Keywords: Unemployment; Nudge; Information; Older workers; Stereotypes; Difference-in-differ-ences (search for similar items in EconPapers)
JEL-codes: D83 J21 J23 J64 J78 (search for similar items in EconPapers)
Date: 2019
New Economics Papers: this item is included in nep-age and nep-lma
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:vfsc19:203481
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