Small is beautiful: Experimental evidence of donors' preferences for charities

Sarah Borgloh, Astrid Dannenberg and Bodo Aretz

No 10-052, ZEW Discussion Papers from ZEW - Leibniz Centre for European Economic Research

Abstract: This paper studies the effect of information about a charity's size on individuals' donations to that charity. We conducted a framed field experiment with a non-student sample, in which subjects had the opportunity to donate for various charitable purposes. The results show that if subjects are to choose between large organizations with high annual revenues and small organizations with low revenues, they prefer the small organizations. We also provide insights why donors prefer the small organizations and discriminate between different theoretical approaches.

Keywords: charitable contributions; information; framed field experiment; fundraising (search for similar items in EconPapers)
JEL-codes: C91 D83 H41 (search for similar items in EconPapers)
Date: 2010
New Economics Papers: this item is included in nep-cbe and nep-exp
References: View complete reference list from CitEc
Citations: View citations in EconPapers (10)

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https://www.econstor.eu/bitstream/10419/40162/1/635268973.pdf (application/pdf)

Related works:
Journal Article: Small is beautiful—Experimental evidence of donors’ preferences for charities (2013)
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Persistent link: https://EconPapers.repec.org/RePEc:zbw:zewdip:10052

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