Attention please!

Olivier Gossner, Jakub Steiner and Colin Stewart

No 308, ECON - Working Papers from Department of Economics - University of Zurich

Abstract: We study the impact of manipulating the attention of a decision-maker who learns sequentially about a number of items before making a choice. Under natural assumptions on the decision-maker's strategy, forcing attention toward one item increases its likelihood of being chosen.

Keywords: Sequential sampling; marketing; persuasion; attention allocation (search for similar items in EconPapers)
JEL-codes: D8 D91 (search for similar items in EconPapers)
Date: 2018-11
New Economics Papers: this item is included in nep-hpe, nep-mic and nep-mkt
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (5)

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Related works:
Journal Article: Attention Please! (2021)
Working Paper: Attention please! (2021)
Working Paper: Attention Please! (2018)
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Persistent link: https://EconPapers.repec.org/RePEc:zur:econwp:308

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