Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels

Joshua Berning, Hayley Chouinard (), Kenneth Manning (), Jill McCluskey and David Sprott ()
Additional contact information
Kenneth Manning: Colorado State University
David Sprott: Washington State University

No 120, Food Marketing Policy Center Research Reports from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy

Abstract: Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences.

Keywords: nutrition information; grocery stores; labels; consumer preferences (search for similar items in EconPapers)
Pages: 34 pages
Date: 2009-12
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Related works:
Journal Article: Identifying consumer preferences for nutrition information on grocery store shelf labels (2010)
Working Paper: Identifying Consumer Preferences for Nutrition Information on Grocery Store Shelf Labels (2009)
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Persistent link: https://EconPapers.repec.org/RePEc:zwi:fpcrep:120

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