An Examination of Consumer Willingness to Pay for Local Products
Aaron Adalja (),
James Hansen (),
Charles Towe () and
Elina Tselepidakis ()
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Aaron Adalja: University of Maryland
James Hansen: University of Maryland
Elina Tselepidakis: University of Maryland
No 36, Working Papers from University of Connecticut, Department of Agricultural and Resource Economics, Charles J. Zwick Center for Food and Resource Policy
Abstract:
This paper uses data collected from hypothetical and non-hypothetical choice-based conjoint survey instruments to estimate willingness to pay for distance-based local food products. The survey was administered to three different groups of respondents: members of a consumer buying club with local and grass-fed market experience, a random sample of Maryland residents, and shoppers at a non-specialty suburban Maryland grocery store. We find that both the random sample of Maryland residents and the grocery store shoppers are willing to pay a premium for local products, but view local and grass-fed production as substitutes. Conversely, members of the consumer buying club are willing to pay significantly less for local than their counterparts, but do not conflate local with other premium attributes, such as grass-fed production.
Keywords: conjoint analysis; field experiment; local; grass-fed; willingness to pay; beef (search for similar items in EconPapers)
Pages: 40 pages
Date: 2014-09
New Economics Papers: this item is included in nep-dcm, nep-pr~, nep-mkt and nep-pay
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http://zwickcenter.uconn.edu/working_papers_6_1961984716.pdf (application/pdf)
Related works:
Journal Article: An Examination of Consumer Willingness to Pay for Local Products (2015) 
Journal Article: An Examination of Consumer Willingness to Pay for Local Products (2015) 
Working Paper: An Examination of Consumer Willingness to Pay for Local Products (2014) 
Working Paper: An Examination of Consumer Willingness to Pay for Local Products (2013) 
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Persistent link: https://EconPapers.repec.org/RePEc:zwi:wpaper:36
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