Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially
Anat Bracha and
Stephan Meier ()
American Economic Review, 2009, vol. 99, issue 1, pages 544-55
This paper experimentally examines image motivation--the desire to be liked and well regarded by others--as a driver in prosocial behavior (doing good), and asks whether extrinsic monetary incentives (doing well) have a detrimental effect on prosocial behavior due to crowding out of image motivation. Using the unique property of image motivation--its dependency on visibility--we show that image is indeed an important part of the motivation to behave prosocially, and that extrinsic incentives crowd out image motivation. Therefore, monetary incentives are more likely to be counterproductive for public prosocial activities than for private ones. (JEL D64, L31, Z13)
JEL-codes: D64 L31 Z13 (search for similar items in EconPapers)
Note: DOI: 10.1257/aer.99.1.544
References: Add references at CitEc
Citations View citations in EconPapers (143) Track citations by RSS feed
Downloads: (external link)
Access to full text is restricted to AEA members and institutional subscribers.
Working Paper: Doing good or doing well? Image motivation and monetary incentives in behaving prosocially (2007)
Working Paper: Doing Good or Doing Well? Image Motivation and Monetary Incentives in Behaving Prosocially (2007)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:aea:aecrev:v:99:y:2009:i:1:p:544-55
Ordering information: This journal article can be ordered from
Access Statistics for this article
American Economic Review is currently edited by Pinelopi Koujianou Goldberg
More articles in American Economic Review from American Economic Association
Contact information at EDIRC.
Series data maintained by Jane Voros ().