Cognitive Neuroscience Perspectives on Food Decision-Making: A Brief Introduction

Lepping Rebecca J. (), Papa Vlad B. and Martin Laura E.
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Lepping Rebecca J.: Hoglund Brain Imaging Center, University of Kansas Medical Center, Kansas City, KS 66160, USA
Papa Vlad B.: Hoglund Brain Imaging Center, University of Kansas Medical Center, Kansas City, KS 66160, USA
Martin Laura E.: Hoglund Brain Imaging Center, University of Kansas Medical Center, Kansas City, KS 66160, USA Department of Preventive Medicine, University of Kansas Medical Center, Kansas City, KS 66160, USA

Journal of Agricultural & Food Industrial Organization, 2015, vol. 13, issue 1, 5-14

Abstract: Cognitive neuroscience methods have recently been employed to examine the neural underpinnings of food-related decision-making. The emerging field of food decision neuroscience uses cognitive neuroscience tools such as functional magnetic resonance imaging (fMRI) to study how individuals make decisions regarding food intake, purchasing, branding, and advertising. These tools can be employed to inform marketing strategies, advertising, and product differentiation. Results can also be leveraged to aid in the design of food labeling and policy for obesity, advertising to children, and others. While these tools have the promise for advancing agricultural science as well as informing food related policy, there are some potential pitfalls when applying these techniques to new fields. The goal of this paper is to outline some of the major tools used by cognitive neuroscience – beginning with experimental design and behavioral measures, and then followed by a discussion of some of the neuroimaging tools (fMRI, electroencephalography and event-related potentials [EEG/ERP], and magnetoencephalography [MEG]) – and to highlight how those tools have been used to understand food decision-making.

Keywords: food decision-making; choice; cognitive neuroscience; fMRI; EEG (search for similar items in EconPapers)
Date: 2015
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DOI: 10.1515/jafio-2015-0026

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