The Waste in Advertising Is the Part That Works
Tim Ambler and
E. Ann Hollier
Journal of Advertising Research, 2004, vol. 44, issue 04, pages 375-389
References: Add references at CitEc
Citations View citations in EconPapers (1) Track citations by RSS feed
Downloads: (external link)
http://journals.cambridge.org/abstract_S0021849904040413 link to article abstract page (text/html)
This item may be available elsewhere in EconPapers: Search for items with the same title.
Export reference: BibTeX
RIS (EndNote, ProCite, RefMan)
Persistent link: http://EconPapers.repec.org/RePEc:cup:jadres:v:44:y:2004:i:04:p:375-389_04
Access Statistics for this article
Journal of Advertising Research is currently edited by December
More articles in Journal of Advertising Research from Cambridge University Press Cambridge University Press, UPH, Shaftesbury Road, Cambridge CB2 8BS UK.
Series data maintained by Keith Waters ().