Assessing Uncertainty in New-Product Forecasts

Nick Guthrie and Des Markland

Foresight: The International Journal of Applied Forecasting, 2010, issue 16, pages 32-39

Abstract: Nick and Des discuss an approach implemented at AstraZeneca to forecast the commercial success of new pharmaceutical products. The article is a virtual tutorial for group assessment of the uncertainties for any new product with long development times. Copyright International Institute of Forecasters, 2010

Date: 2010
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Persistent link: http://EconPapers.repec.org/RePEc:for:ijafaa:y:2010:i:16:p:32-39

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