How to Separate Risk from Uncertainty in Strategic Forecasting

Christian SchŠfer

Foresight: The International Journal of Applied Forecasting, 2013, issue 28, 12-18

Abstract: Christian SchŠfer takes us on a tour through pharmacological forecasting of the market potential for a new drug. En route, weÕll see how risk and uncertainty are defined and made operational. Christian also offers pertinent examples of graphical representations that are effective for instructing senior management about the uncertainty surrounding drug forecasts Ð information that is crucial to executive decision making. Copyright International Institute of Forecasters, 2013

Date: 2013
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