Details about Kwaku Atuahene-Gima

Access statistics for papers by Kwaku Atuahene-Gima.

Last updated 2023-03-09. Update your information in the RePEc Author Service.

Short-id: pat100

Journal Articles

2022

1. Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability
   European Journal of Innovation Management, 2022, 26, (6), 1619-1648

2009

2. The moderating role of reward systems in the relationship between market orientation and new product performance in China
   International Journal of Research in Marketing, 2009, 26, (2), 89-96 View citations (17)

2001

3. An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
   Organization Science, 2001, 12, (1), 54-74 View citations (177)

2000

4. Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives
   Management Science, 2000, 46, (10), 1269-1284 View citations (25)

1996

5. Market orientation and innovation
   Journal of Business Research, 1996, 35, (2), 93-103 View citations (123)