Details about Kwaku Atuahene-Gima
Access statistics for papers by Kwaku Atuahene-Gima.
Last updated 2023-03-09. Update your information in the RePEc Author Service.
Short-id: pat100
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Journal Articles
2022
- Marketing strategy decision making in new product development: direct effects and moderation by market information time sensitivity and analyzability
European Journal of Innovation Management, 2022, 26, (6), 1619-1648
2009
- The moderating role of reward systems in the relationship between market orientation and new product performance in China
International Journal of Research in Marketing, 2009, 26, (2), 89-96 View citations (17)
2001
- An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation
Organization Science, 2001, 12, (1), 54-74 View citations (177)
2000
- Cross-Functional Influence in New Product Development: An Exploratory Study of Marketing and R...D Perspectives
Management Science, 2000, 46, (10), 1269-1284 View citations (25)
1996
- Market orientation and innovation
Journal of Business Research, 1996, 35, (2), 93-103 View citations (123)
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