Details about Ron Berman

Access statistics for papers by Ron Berman.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pbe513

Working Papers

2022

1. Influence or Advertise: The Role of Social Learning in Influencer Marketing
   Working Papers, NET Institute

2021

2. Naive analytics equilibrium
   Papers, arXiv.org View citations (3)
   Also in MPRA Paper, University Library of Munich, Germany (2020) View citations (1)

2020

3. Marketing with Shallow and Prudent Influencers
   Working Papers, NET Institute View citations (1)

2019

4. Price Manipulation in Peer-to-Peer Markets and the Sharing Economy
   Working Papers, NET Institute View citations (2)

2016

5. The Impact of Curation Algorithms on Social Network Content Quality and Structure
   Working Papers, NET Institute View citations (1)

2010

6. The Role of Search Engine Optimization in Search Rankings
   MPRA Paper, University Library of Munich, Germany View citations (1)

Journal Articles

2022

1. A 680,000-person megastudy of nudges to encourage vaccination in pharmacies
   Proceedings of the National Academy of Sciences, 2022, 119, (6), e2115126119 View citations (5)

2021

2. A megastudy of text-based nudges encouraging patients to get vaccinated at an upcoming doctor’s appointment
   Proceedings of the National Academy of Sciences, 2021, 118, (20), e2101165118 View citations (15)

2019

3. Test & Roll: Profit-Maximizing A/B Tests
   Marketing Science, 2019, 38, (6), 1038-1058 View citations (3)

2018

4. Beyond the Last Touch: Attribution in Online Advertising
   Marketing Science, 2018, 37, (5), 771-792 View citations (24)

2013

5. The Role of Search Engine Optimization in Search Marketing
   Marketing Science, 2013, 32, (4), 644-651 View citations (35)