Details about Andre Bonfrer

Access statistics for papers by Andre Bonfrer.

Last updated 2015-01-18. Update your information in the RePEc Author Service.

Short-id: pbo835

Working Papers

2006

1. Anomalies in Estimates of Cross-Price Elasticities for Marketing Mix Models: Theory and Empirical Test
   NBER Working Papers, National Bureau of Economic Research, Inc View citations (10)

Journal Articles

2011

1. Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes
   Marketing Science, 2011, 30, (3), 513-531 View citations (17)

2009

2. Moving from customer lifetime value to customer equity
   Quantitative Marketing and Economics (QME), 2009, 7, (3), 289-320 View citations (7)
3. Real-Time Evaluation of E-mail Campaign Performance
   Marketing Science, 2009, 28, (2), 251-263 View citations (13)

2004

4. Store Brands: Who Buys Them and What Happens to Retail Prices When They Are Introduced?
   Review of Industrial Organization, 2004, 24, (2), 195-218 View citations (73)

2002

5. Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior
   Management Science, 2002, 48, (10), 1242-1267 View citations (93)

1994

6. Conditions when market share models are useful for forecasting: further empirical results
   International Journal of Forecasting, 1994, 10, (2), 277-285 View citations (10)