Moving from customer lifetime value to customer equity

Xavier Drèze () and Andre Bonfrer

Quantitative Marketing and Economics (QME), 2009, vol. 7, issue 3, 289-320

Keywords: Customer equity; Database marketing; Customer lifetime value; Internet marketing; Direct marketing; Customer acquisition; Customer retention; Customer relationship management; M31; C51; Q20 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (7)

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DOI: 10.1007/s11129-009-9067-y

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