Details about Katja H. Brunk

Access statistics for papers by Katja H. Brunk.

Last updated 2023-03-16. Update your information in the RePEc Author Service.

Short-id: pbr333

Working Papers

2010

1. Essays on consumer perceived ethicality (CPE) of companies and brands
   ULB Institutional Repository, ULB -- Universite Libre de Bruxelles

2009

2. Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
   Working Papers CEB, ULB -- Universite Libre de Bruxelles

Journal Articles

2020

1. How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry
   Journal of Business Ethics, 2020, 161, (2), 443-458 View citations (15)

2018

2. Creating a Consumable Past: How Memory Making Shapes Marketization
   Journal of Consumer Research, 2018, 44, (6), 1325-1342 View citations (5)

2012

3. Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
   Journal of Business Ethics, 2012, 111, (4), 551-565 View citations (59)

2011

4. One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
   Journal of Business Research, 2011, 64, (2), 134-141 View citations (28)

2010

5. Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics
   Journal of Business Research, 2010, 63, (3), 255-262 View citations (91)
6. Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
   Journal of Business Research, 2010, 63, (12), 1364-1367 View citations (28)