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Details about Katja H. Brunk

Workplace:Wirtschaftswissenschaftliche Fakultät (Faculty of Business Administration), Europa-Universität Viadrina Frankfurt (Oder) (Viadrina Europe University of Frankfurt), (more information at EDIRC)

Access statistics for papers by Katja H. Brunk.

Last updated 2020-01-17. Update your information in the RePEc Author Service.

Short-id: pbr333

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Working Papers


  1. Essays on consumer perceived ethicality (CPE) of companies and brands
    ULB Institutional Repository, ULB -- Universite Libre de Bruxelles Downloads


  1. Why Do We Look Bad? A Consumer Perspective of Un/Ethical Corporate Behavior
    Working Papers CEB, ULB -- Universite Libre de Bruxelles Downloads

Journal Articles


  1. How do Consumers Reconcile Positive and Negative CSR-Related Information to Form an Ethical Brand Perception? A Mixed Method Inquiry
    Journal of Business Ethics, 2020, 161, (2), 443-458 Downloads View citations (2)


  1. Creating a Consumable Past: How Memory Making Shapes Marketization
    Journal of Consumer Research, 2018, 44, (6), 1325-1342 Downloads View citations (3)


  1. Un/ethical Company and Brand Perceptions: Conceptualising and Operationalising Consumer Meanings
    Journal of Business Ethics, 2012, 111, (4), 551-565 Downloads View citations (38)


  1. One strike and you're out: Qualitative insights into the formation of consumers' ethical company or brand perceptions
    Journal of Business Research, 2011, 64, (2), 134-141 Downloads View citations (20)


  1. Exploring origins of ethical company/brand perceptions -- A consumer perspective of corporate ethics
    Journal of Business Research, 2010, 63, (3), 255-262 Downloads View citations (74)
  2. Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries
    Journal of Business Research, 2010, 63, (12), 1364-1367 Downloads View citations (22)
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