Exploring origins of ethical company/brand perceptions: Reply to Shea and Cohn's commentaries

Katja Brunk

Journal of Business Research, 2010, vol. 63, issue 12, 1364-1367

Abstract: This article responds to key questions that Shea (2010) and Cohn (2010) raise on Brunk's (2010a) work on consumer perceived ethicality (CPE) of a company or brand and expands on suggestions for further research. In particular the response here (1) considers concerns of generalizability, impact of cultural context, and transiency of the domain of CPE framework, (2) offers new insights into the complex and dynamic nature of CPE and its formation, (3) discusses issues relating to ethical consumption behavior, and (4) concludes with a debate on managerial implications including real-life strategic as well as operational challenges of effective CSR management.

Keywords: Corporate; ethics; Corporate; social; responsibility; (CSR); Qualitative; research; Ethical; perception; Ethical; consumption; Consumer; perceived; ethicality; (CPE); Brand; perception; Brand; misconduct (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (28)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:63:y:2010:i:12:p:1364-1367

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