Details about Benedikt M. Brand
Access statistics for papers by Benedikt M. Brand.
Last updated 2026-10-01. Update your information in the RePEc Author Service.
Short-id: pbr936
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Journal Articles
2026
- Introducing the adaptive “Dual Response†Kano method – conceptualization and empirical application
Journal of Retailing and Consumer Services, 2026, 89, (PA) 
2025
- Bridging the intention-behavior-gap through digitalized information (?) - Two laboratory experiments in the textile industry
Journal of Retailing and Consumer Services, 2025, 84, (C) View citations (1)
2024
- Do You Want to BeReal? Usage Intention and Well-Being for the Social Network BeReal
International Journal of Innovation and Technology Management (IJITM), 2024, 21, (08), 1-23
2022
- Cultural differences in processing online customer reviews: holistic versus analytic thinkers
Electronic Markets, 2022, 32, (3), 1039-1060 View citations (8)
- The Importance of Sustainability Aspects When Purchasing Online: Comparing Generation X and Generation Z
Sustainability, 2022, 14, (9), 1-28 View citations (9)
- Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption
Journal of Retailing and Consumer Services, 2022, 64, (C) View citations (8)
2021
- New insights in online fashion retail returns from a customers’ perspective and their dynamics
Journal of Business Economics, 2021, 91, (8), 1149-1187 View citations (9)
Chapters
2021
- Adaptive Choice-Based Conjointanalyse
Springer
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