Details about Joe B. Cobbs

Access statistics for papers by Joe B. Cobbs.

Last updated 2024-09-09. Update your information in the RePEc Author Service.

Short-id: pco967

Journal Articles

2021

1. Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries
   Journal of Business Research, 2021, 124, (C), 708-719 View citations (3)

2017

2. Is the Grass Greener? Switching Costs and Geographic Proximity in the High Status Affiliations of Professional Baseball
   Managerial and Decision Economics, 2017, 38, (2), 95-108 View citations (1)

2016

3. Evaluating sponsorship through the lens of the resource-based view: The potential for sustained competitive advantage
   Business Horizons, 2016, 59, (2), 163-173 View citations (8)

2011

4. Legal battles for sponsorship exclusivity: The cases of the World Cup and NASCAR
   Sport Management Review, 2011, 14, (3), 287-296 View citations (2)
   Also in Sport Management Review, 2011, 14, (3), 287-296 (2011) View citations (3)

2009

5. The practice of brand extension through licensing: The Spalding Challenge
   Sport Management Review, 2009, 12, (3), 193-198 View citations (1)
   Also in Sport Management Review, 2009, 12, (3), 185-192 (2009) View citations (1)
   Sport Management Review, 2009, 12, (3), 185-192 (2009) View citations (1)
6. The practice of brand extension through licensing: The Spalding Challenge: Teaching note and overview for use in class
   Sport Management Review, 2009, 12, (3), 193-198