Details about Peter J. Danaher

Access statistics for papers by Peter J. Danaher.

Last updated 2023-11-07. Update your information in the RePEc Author Service.

Short-id: pda636

Working Papers

2021

1. Fast and Accurate Variational Inference for Models with Many Latent Variables
   Papers, arXiv.org View citations (8)
   See also Journal Article Fast and accurate variational inference for models with many latent variables, Journal of Econometrics, Elsevier (2022) View citations (7) (2022)

2013

2. From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence and Visit Behavior
   Monash Econometrics and Business Statistics Working Papers, Monash University, Department of Econometrics and Business Statistics
   See also Journal Article From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior, Journal of Business & Economic Statistics, Taylor & Francis Journals (2014) View citations (3) (2014)
3. Optimal Internet Media Scheduling
   Working Papers, HAL

2010

4. Optimal Internet Media Selection
   Post-Print, HAL View citations (10)
   See also Journal Article Optimal Internet Media Selection, Marketing Science, INFORMS (2010) View citations (11) (2010)

Journal Articles

2022

1. Fast and accurate variational inference for models with many latent variables
   Journal of Econometrics, 2022, 230, (2), 339-362 View citations (7)
   See also Working Paper Fast and Accurate Variational Inference for Models with Many Latent Variables, Papers (2021) View citations (8) (2021)

2020

2. Tactical use of rewards to enhance loyalty program effectiveness
   International Journal of Research in Marketing, 2020, 37, (3), 505-520 View citations (10)

2017

3. An empirical analysis of factors that influence retail website visit types
   Journal of Retailing and Consumer Services, 2017, 39, (C), 62-70 View citations (5)
4. The Magnitude of Change Effect in Store Remodeling
   Journal of Retailing, 2017, 93, (4), 440-457 View citations (3)

2016

5. Does the reward match the effort for loyalty program members?
   Journal of Retailing and Consumer Services, 2016, 32, (C), 23-31 View citations (9)

2015

6. Practice Prize Paper—Incorporating Emotions into Evaluation and Choice Models: Application to Kmart Australia
   Marketing Science, 2015, 34, (6), 815-824 View citations (4)

2014

7. From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence, and Visit Behavior
   Journal of Business & Economic Statistics, 2014, 32, (1), 14-29 View citations (3)
   See also Working Paper From Amazon to Apple: Modeling Online Retail Sales, Purchase Incidence and Visit Behavior, Monash Econometrics and Business Statistics Working Papers (2013) (2013)

2012

8. Jetstar Airways: How Modeling Guided the Brand Migration Strategy of a Low-Cost Carrier
   NIM Marketing Intelligence Review, 2012, 4, (2), 42-51
9. Using a nested logit model to forecast television ratings
   International Journal of Forecasting, 2012, 28, (3), 607-622 View citations (2)

2011

10. Forecasting television ratings
    International Journal of Forecasting, 2011, 27, (4), 1215-1240 View citations (14)
11. Modeling Multivariate Distributions Using Copulas: Applications in Marketing
    Marketing Science, 2011, 30, (1), 4-21 View citations (57)
12. Practice Prize Paper --Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
    Marketing Science, 2011, 30, (4), 586-594 View citations (2)
13. Rejoinder--Estimation Issues for Copulas Applied to Marketing Data
    Marketing Science, 2011, 30, (1), 25-28
14. The Impact of Tariff Structure on Customer Retention, Usage, and Profitability of Access Services
    Marketing Science, 2011, 30, (5), 820-836 View citations (23)

2010

15. Optimal Internet Media Selection
    Marketing Science, 2010, 29, (2), 336-347 View citations (11)
    See also Working Paper Optimal Internet Media Selection, Post-Print (2010) View citations (10) (2010)

2007

16. Modeling Page Views Across Multiple Websites with an Application to Internet Reach and Frequency Prediction
    Marketing Science, 2007, 26, (3), 422-437 View citations (27)

2005

17. Bacon With Your Eggs? Applications of a New Bivariate Beta-Binomial Distribution
    The American Statistician, 2005, 59, 282-286 View citations (16)

2003

18. A Comparison of Online and Offline Consumer Brand Loyalty
    Marketing Science, 2003, 22, (4), 461-476 View citations (87)
19. Factors Affecting Online Advertising Recall: A Study of Students
    Journal of Advertising Research, 2003, 43, (3), 252-267 View citations (18)

2002

20. Optimal Pricing of New Subscription Services: Analysis of a Market Experiment
    Marketing Science, 2002, 21, (2), 119-138 View citations (11)

1996

21. Determining the optimal return on investment for an advertising campaign
    European Journal of Operational Research, 1996, 95, (3), 511-521 View citations (10)

1994

22. Comparing naive with econometric market share models when competitors' actions are forecast
    International Journal of Forecasting, 1994, 10, (2), 287-294 View citations (7)

1992

23. A Markov-Chain Model for Multivariate Magazine-Exposure Distributions
    Journal of Business & Economic Statistics, 1992, 10, (4), 401-07 View citations (1)
24. Predictive accuracy of simple versus complex econometric market share models: Theoretical and empirical results
    International Journal of Forecasting, 1992, 8, (4), 613-626 View citations (5)

Chapters

2023

1. Internet Marketing
   Chapter 16 in THE HISTORY OF MARKETING SCIENCE, 2023, pp 523-550

2017

2. Advertising Effectiveness and Media Exposure
   Springer View citations (4)

2008

3. Advertising Models
   Springer