Advertising Models

Peter Danaher

Chapter Chapter 4 in Handbook of Marketing Decision Models, 2008, pp 81-106 from Springer

Keywords: Purchase Intention; Page View; Price Promotion; Exposure Distribution; Advertising Effectiveness (search for similar items in EconPapers)
Date: 2008
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DOI: 10.1007/978-0-387-78213-3_4

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