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Details about Nina Hesel

Workplace:Nürnberg Institut für Marktentscheidungen (NIM) (Nuremberg Institute for Market Decisions)), (more information at EDIRC)

Access statistics for papers by Nina Hesel.

Last updated 2026-10-01. Update your information in the RePEc Author Service.

Short-id: phe883

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Journal Articles

2024

  1. Beyond the Buzz: Creating Marketing Value with Generative AI
    NIM Marketing Intelligence Review, 2024, 16, (1), 50-55 Downloads View citations (1)

2022

  1. The Next Frontier in Intelligent Augmentation: Human-Machine Collaboration in Strategic Marketing Decision-Making
    NIM Marketing Intelligence Review, 2022, 14, (2), 49-53 Downloads
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