Details about Hean Tat Keh

Access statistics for papers by Hean Tat Keh.

Last updated 2024-10-09. Update your information in the RePEc Author Service.

Short-id: pke267

Journal Articles

2024

1. Feeling the values: How pride and awe differentially enhance consumers’ sustainable behavioral intentions
   Journal of the Academy of Marketing Science, 2024, 52, (1), 75-96 View citations (3)
2. Handmade vs. machine-made: the effects of handmade gifts on social relationships
   Marketing Letters, 2024, 35, (3), 1-14 View citations (1)

2022

3. Feeling lucky: How framing the target product as a free gift enhances purchase intention
   International Journal of Research in Marketing, 2022, 39, (2), 349-363 View citations (2)
4. I implement, they deliberate: The matching effects of point of view and mindset on consumer attitudes
   Journal of Business Research, 2022, 139, (C), 397-410 View citations (4)

2021

5. Powering Sustainable Consumption: The Roles of Green Consumption Values and Power Distance Belief
   Journal of Business Ethics, 2021, 169, (3), 499-516 View citations (16)

2020

6. The road to consumer forgiveness is paved with money or apology? The roles of empathy and power in service recovery
   Journal of Business Research, 2020, 118, (C), 321-334 View citations (20)
7. Touch vs. click: how computer interfaces polarize consumers’ evaluations
   Marketing Letters, 2020, 31, (2), 265-277 View citations (3)

2019

8. Shaping consumer preference using alignable attributes: The roles of regulatory orientation and construal level
   International Journal of Research in Marketing, 2019, 36, (1), 151-168 View citations (9)

2017

9. Consumer reliance on intangible versus tangible attributes in service evaluation: the role of construal level
   Journal of the Academy of Marketing Science, 2017, 45, (6), 848-865 View citations (23)
10. Consumer susceptibility to cross-selling persuasion: The roles of self-construal and interpersonal harmony
    Journal of Retailing and Consumer Services, 2017, 34, (C), 177-184 View citations (3)

2015

11. Other-serving bias in advice-taking: When advisors receive more credit than blame
    Organizational Behavior and Human Decision Processes, 2015, 130, (C), 13-25 View citations (2)

2013

12. Consumer responses to variety in product bundles: The moderating role of evaluation mode
    International Journal of Research in Marketing, 2013, 30, (4), 335-342 View citations (2)

2012

13. The Effect of Attribute Alignability on Service Evaluation: The Moderating Role of Uncertainty
    Journal of Consumer Research, 2012, 39, (4), 831 - 847 View citations (13)

2010

14. Interorganizational Exchanges in China: Organizational Forms and Governance Mechanisms
    Management and Organization Review, 2010, 6, (1), 123-147 View citations (11)
    Also in Management and Organization Review, 2010, 6, (1), 123-147 (2010) View citations (11)
15. Lay Theories of Medicine and a Healthy Lifestyle
    Journal of Consumer Research, 2010, 37, (1), 80-97 View citations (3)

2007

16. The effects of entrepreneurial orientation and marketing information on the performance of SMEs
    Journal of Business Venturing, 2007, 22, (4), 592-611 View citations (130)

2006

17. Brand value creation: Analysis of the Interbrand-Business Week brand value rankings
    Marketing Letters, 2006, 17, (4), 323-331 View citations (44)
18. Efficiency, effectiveness and productivity of marketing in services
    European Journal of Operational Research, 2006, 170, (1), 265-276 View citations (36)

2003

19. Retail productivity and scale economies at the firm level: a DEA approach
    Omega, 2003, 31, (2), 75-82 View citations (44)

2002

20. Opportunity Evaluation under Risky Conditions: The Cognitive Processes of Entrepreneurs
    Entrepreneurship Theory and Practice, 2002, 27, (2), 125-148 View citations (126)

2001

21. Online grocery retailing: success factors and potential pitfalls
    Business Horizons, 2001, 44, (4), 73-83 View citations (6)