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Details about Le Dang Lang

Phone:0917183979
Workplace:Business and Economics Research Group, Ho Chi Minh City Open University, (more information at EDIRC)

Access statistics for papers by Le Dang Lang.

Last updated 2024-12-17. Update your information in the RePEc Author Service.

Short-id: pla1080

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Journal Articles

2022

  1. How does promotion mix affect brand equity? Insights from a mixed-methods study of low involvement products
    Journal of Business Research, 2022, 141, (C), 175-190 Downloads View citations (11)
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