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Details about Nora Lado

Homepage:http://www.uc3m.es/uc3m/dpto/EMP/profesor/inora.htm
Workplace:Departamento de Economía de la Empresa (Department of Business Administration), Universidad Carlos III de Madrid (Carlos III University of Madrid), (more information at EDIRC)

Access statistics for papers by Nora Lado.

Last updated 2017-07-10. Update your information in the RePEc Author Service.

Short-id: pla217


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Working Papers

2011

  1. Understanding the role of attitude components in co-branding: an application to high-tech, luxury co-branded products
    INDEM - Working Paper Business Economic Series, Instituto para el Desarrollo Empresarial (INDEM) Downloads

2010

  1. Current marketing practices and market orientation in the context of an emerging economy: the case of Uruguay
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
  2. Marketing practices and performance in a post-crisis scenario
    INDEM - Working Paper Business Economic Series, Instituto para el Desarrollo Empresarial (INDEM) Downloads
  3. Trends in packaging claims for new products: impacts on firm value
    INDEM - Working Paper Business Economic Series, Instituto para el Desarrollo Empresarial (INDEM) Downloads

2007

  1. Testing the Double Jeopardy Loyalty Effect Using Discrete Choice Models
    Working Papers, FEDEA Downloads View citations (1)

2006

  1. Changes in the Importance of Bank Attributes Provoked by a Financial Crisis: A Dynamic Analysis of the Uruguayan Case
    Economics Working Papers, European University Institute Downloads
  2. Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the Reverse Logistics Programs
    Economics Working Papers, European University Institute Downloads

2005

  1. The explanatory power of trust and commitment and stakeholders' salience: their influence on the reverse logistics programs performance
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads

2004

  1. How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
    Economics Working Papers, European University Institute Downloads View citations (2)
    Also in Working Papers, FEDEA Downloads View citations (3)

2001

  1. Explaining export regional involvement through marketing strategy: the case of Spanish companies exporting to Latin America
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads
  2. Measurement and effects of teaching quality: an empirical model applied to masters programs
    DEE - Working Papers. Business Economics. WB, Universidad Carlos III de Madrid. Departamento de Economía de la Empresa Downloads View citations (2)

Journal Articles

2007

  1. Reverse logistics, stakeholders' influence, organizational slack, and managers' posture
    Journal of Business Research, 2007, 60, (5), 463-473 Downloads View citations (19)

1997

  1. Market Orientation and Business Performance in the Spanish Insurance Sector
    The Geneva Papers on Risk and Insurance - Issues and Practice, 1997, 22, (4), 571-590 Downloads
 
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