How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?

Nora Lado, Omar Licandro () and Francisco Pérez

No ECO2004/01, Economics Working Papers from European University Institute

Abstract: In the automobile sector, it is a usual practice that independent carmakers engage in the development and production of a common car model, the so-called twin cars. From the point of view of the marketing literature, we claim that carmakers should not charge different brand premia on separate models of a twin car. We use hedonic regressions and panel data estimators to valuate brand premia, by controlling for quality diversity. We find that there are no significant differences between brand premia of separate models of a twin car, even if brand premia may differ across different carmakers.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2004
New Economics Papers: this item is included in nep-ind
References: Add references at CitEc
Citations: View citations in EconPapers (4)

Downloads: (external link)
http://www.iue.it/PUB/ECO2004-1.pdf main text
Our link check indicates that this URL is bad, the error code is: 404 Not Found

Related works:
Working Paper: How Brand Names Affect the Price Setting of Carmakers Producing Twin Cars?
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eui:euiwps:eco2004/01

Access Statistics for this paper

More papers in Economics Working Papers from European University Institute Badia Fiesolana, Via dei Roccettini, 9, 50014 San Domenico di Fiesole (FI) Italy. Contact information at EDIRC.
Bibliographic data for series maintained by Cécile Brière ().