Details about Marco Cioppi

Access statistics for papers by Marco Cioppi.

Last updated 2021-03-29. Update your information in the RePEc Author Service.

Short-id: pma1492

Working Papers

2009

1. The Strategic Role of Marketing Communication in he SME: the Case of Fornari SpA
   Working Papers, University of Urbino Carlo Bo, Department of Economics, Society & Politics - Scientific Committee - L. Stefanini & G. Travaglini View citations (1)

Journal Articles

2020

1. Brand hate and non-repurchase intention: A service context perspective in a cross-channel setting
   Journal of Retailing and Consumer Services, 2020, 54, (C) View citations (17)

2018

2. Store satisfaction and store loyalty: The moderating role of store atmosphere
   Journal of Retailing and Consumer Services, 2018, 43, (C), 333-341 View citations (12)

2014

3. Economic Crisis and Smes’ Behavior: An Analysis on the Furniture Sector in Italy
   The International Journal of Economic Behavior - IJEB, 2014, 4, (1), 115-126 View citations (2)

2013

4. The role of web communication to enhance the value of retail trade in small cities
   The International Journal of Economic Behavior - IJEB, 2013, 3, (1), 127-145

Chapters

2018

1. Experience Logic: The New Challenge for Trade Fairs
   Springer