Store satisfaction and store loyalty: The moderating role of store atmosphere

Barbara Francioni, Elisabetta Savelli and Marco Cioppi ()

Journal of Retailing and Consumer Services, 2018, vol. 43, issue C, 333-341

Abstract: •This paper mainly examines the effect of store satisfaction and store atmosphere on loyalty in a longitudinal way.•Findings based on panel data analysis of 623 individuals are presented.•The moderating role of store atmosphere is established, because an increasing value of SATM reduces the impact of SS on SL.•The results provide useful implications for retail managers aimed at improving store loyalty.

Date: 2018
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:joreco:v:43:y:2018:i:c:p:333-341

DOI: 10.1016/j.jretconser.2018.05.005

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