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Details about Klaus M. Miller

E-mail:
Homepage:https://www.marketing.uni-frankfurt.de/en/professoren/miller/prof-dr-klaus-miller.html
Workplace:Fachbereich Wirtschaftswissenschaft (Faculty of Economics and Business Administration), Goethe Universität Frankfurt am Main (Goethe University Frankfurt), (more information at EDIRC)

Access statistics for papers by Klaus M. Miller.

Last updated 2020-10-02. Update your information in the RePEc Author Service.

Short-id: pmi818


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Working Papers

2020

  1. A De-biased Direct Question Approach to Measuring Consumers' Willingness to Pay
    Papers, arXiv.org Downloads View citations (1)
  2. Do Ads Harm News Consumption?
    Papers, arXiv.org Downloads
  3. How Much Ad Viewability is Enough? The Effect of Display Ad Viewability on Advertising Effectiveness
    Papers, arXiv.org Downloads

2017

  1. Economic Damage of Cookie Lifetime Restrictions
    Working Papers, NET Institute Downloads View citations (3)

2009

  1. Social Ties and User Generated Content: Evidence from an Online Social Network
    Working Papers, NET Institute Downloads View citations (4)

Journal Articles

2012

  1. Measuring Consumers’ Willingness to Pay. Which Method Fits Best?
    GfK Marketing Intelligence Review, 2012, 4, (1), 42-49 Downloads View citations (1)
 
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