Details about Sérgio Moro

Access statistics for papers by Sérgio Moro.

Last updated 2021-03-10. Update your information in the RePEc Author Service.

Short-id: pmo823

Working Papers

2013

1. A data mining approach for bank telemarketing using the rminer package and r tool
   Working Papers Series 2, ISCTE-IUL, Business Research Unit (BRU-IUL)

Journal Articles

2020

1. A cross-cultural case study of consumers' communications about a new technological product
   Journal of Business Research, 2020, 121, (C), 438-447 View citations (3)
2. What drives job satisfaction in IT companies?
   International Journal of Productivity and Performance Management, 2020, 70, (2), 391-407 View citations (5)

2019

3. A text mining and topic modelling perspective of ethnic marketing research
   Journal of Business Research, 2019, 103, (C), 275-285 View citations (16)
4. Anticipating Next Public Administration Employees Absence Duration
   Public administration issues, 2019, (6), 23-40
5. Psychological Contract, Internal Branding and Employee Turnover in an IT Company
   Academic Journal of Interdisciplinary Studies, 2019, 8, (1), 9-18

2018

6. RESEARCH TRENDS ON BIG DATA IN MARKETING: A TEXT MINING AND TOPIC MODELING BASED LITERATURE ANALYSIS
   European Research on Management and Business Economics (ERMBE), 2018, 24, (1), 1-7 View citations (31)

2017

7. A text mining approach to analyzing Annals literature
   Annals of Tourism Research, 2017, 66, (C), 208-210 View citations (7)

2016

8. Predicting social media performance metrics and evaluation of the impact on brand building: A data mining approach
   Journal of Business Research, 2016, 69, (9), 3341-3351 View citations (26)

Chapters

2020

1. Mapping Island Tourism Research
   Springer View citations (3)