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Details about Harikesh S. Nair

Homepage:http://faculty-gsb.stanford.edu/nair/index.html
Workplace:Graduate School of Business, Stanford University, (more information at EDIRC)

Access statistics for papers by Harikesh S. Nair.

Last updated 2023-05-04. Update your information in the RePEc Author Service.

Short-id: pna153


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Working Papers

2024

  1. Online Causal Inference for Advertising in Real-Time Bidding Auctions
    Papers, arXiv.org Downloads View citations (4)
  2. Parallel Experimentation and Competitive Interference on Online Advertising Platforms
    Papers, arXiv.org Downloads View citations (4)

2022

  1. Auction Throttling and Causal Inference of Online Advertising Effects
    Papers, arXiv.org Downloads View citations (2)

2021

  1. Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
    Papers, arXiv.org Downloads View citations (1)
    Also in Research Papers, Stanford University, Graduate School of Business (2021) Downloads View citations (1)

2020

  1. Comparison Lift: Bandit-Based Experimentation System for Online Advertising
    Research Papers, Stanford University, Graduate School of Business Downloads
  2. Consumption Vouchers during COVID-19: Evidence from E-commerce
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (1)

2019

  1. Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (3)
  2. Diffusion and Pricing Over the Product Life Cycle
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (3)
  3. Price Promotions in “Freemium†Settings
    Research Papers, Stanford University, Graduate School of Business Downloads

2018

  1. A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (1)

2017

  1. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
    Research Papers, Stanford University, Graduate School of Business View citations (1)
    See also Journal Article Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search, Marketing Science, INFORMS (2020) Downloads View citations (4) (2020)

2016

  1. Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (5)
    See also Journal Article Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search, The Review of Economic Studies, Review of Economic Studies Ltd (2020) Downloads View citations (9) (2020)
  2. Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments
    Research Papers, Stanford University, Graduate School of Business Downloads

2015

  1. Complementarities in Consumption and the Consumer Demand for Advertising
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (3)
  2. Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation
    Research Papers, Stanford University, Graduate School of Business Downloads

2014

  1. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
    Research Papers, Stanford University, Graduate School of Business Downloads
    See also Journal Article Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing Science, INFORMS (2017) Downloads View citations (15) (2017)
  2. The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (11)

2011

  1. Estimating Causal Installed-Base Effects: A Bias-Correction Approach
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (2)
    Also in Working Papers, NET Institute (2011) Downloads View citations (1)
  2. Repositioning Dynamics and Pricing Strategy
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (5)
  3. Social Ties and User-Generated Content: Evidence from an Online Social Network
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (1)
    Also in Working Papers, NET Institute (2009) Downloads View citations (5)

    See also Journal Article Social Ties and User-Generated Content: Evidence from an Online Social Network, Management Science, INFORMS (2013) Downloads View citations (56) (2013)

2010

  1. Marketing Models of Consumer Demand
    Research Papers, Stanford University, Graduate School of Business Downloads

2009

  1. A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (4)
    See also Journal Article A structural model of sales-force compensation dynamics: Estimation and field implementation, Quantitative Marketing and Economics (QME), Springer (2011) Downloads View citations (68) (2011)
  2. Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design
    Research Papers, Stanford University, Graduate School of Business Downloads

2007

  1. Retail Competition and the Dynamics of Consumer Demand for Tied Goods
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (8)

2006

  1. Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (17)
  2. Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (2)
    See also Journal Article Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games, Quantitative Marketing and Economics (QME), Springer (2007) Downloads View citations (167) (2007)

2004

  1. Accounting for Primary and Secondary Demand Effects with Aggregate Data
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (8)
    See also Journal Article Accounting for Primary and Secondary Demand Effects with Aggregate Data, Marketing Science, INFORMS (2005) Downloads View citations (31) (2005)
  2. Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (35)

2003

  1. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
    Research Papers, Stanford University, Graduate School of Business Downloads View citations (32)
    See also Journal Article Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Quantitative Marketing and Economics (QME), Springer (2004) Downloads View citations (129) (2004)

Journal Articles

2022

  1. Price promotions and “freemium” app monetization
    Quantitative Marketing and Economics (QME), 2022, 20, (2), 101-139 Downloads

2020

  1. Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
    The Review of Economic Studies, 2020, 87, (3), 1529-1564 Downloads View citations (9)
    See also Working Paper Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search, Research Papers (2016) Downloads View citations (5) (2016)
  2. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
    Marketing Science, 2020, 39, (1), 5–32 Downloads View citations (4)
    See also Working Paper Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search, Research Papers (2017) View citations (1) (2017)

2018

  1. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
    Management Science, 2018, 64, (11), 5105-5131 Downloads View citations (109)
  2. Television ad-skipping, consumption complementarities and the consumer demand for advertising
    Quantitative Marketing and Economics (QME), 2018, 16, (2), 111-174 Downloads View citations (15)

2017

  1. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
    Marketing Science, 2017, 36, (5), 699-725 Downloads View citations (15)
    See also Working Paper Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Research Papers (2014) Downloads (2014)

2013

  1. Social Ties and User-Generated Content: Evidence from an Online Social Network
    Management Science, 2013, 59, (6), 1425-1443 Downloads View citations (56)
    See also Working Paper Social Ties and User-Generated Content: Evidence from an Online Social Network, Research Papers (2011) Downloads View citations (1) (2011)

2011

  1. A structural model of sales-force compensation dynamics: Estimation and field implementation
    Quantitative Marketing and Economics (QME), 2011, 9, (3), 211-257 Downloads View citations (68)
    See also Working Paper A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation, Research Papers (2009) Downloads View citations (4) (2009)
  2. A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin
    Quantitative Marketing and Economics (QME), 2011, 9, (3), 267-273 Downloads View citations (7)
  3. Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
    Marketing Science, 2011, 30, (6), 1079-1097 Downloads View citations (13)
  4. Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing
    Marketing Science, 2011, 30, (6), 977-996 Downloads View citations (25)

2010

  1. Retail Competition and the Dynamics of Demand for Tied Goods
    Marketing Science, 2010, 29, (2), 366-386 Downloads View citations (34)

2009

  1. Measuring marketing‐mix effects in the 32/64 bit video‐game console market
    Journal of Applied Econometrics, 2009, 24, (3), 421-445 Downloads View citations (4)

2008

  1. Modeling social interactions: Identification, empirical methods and policy implications
    Marketing Letters, 2008, 19, (3), 287-304 Downloads View citations (70)

2007

  1. Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games
    Quantitative Marketing and Economics (QME), 2007, 5, (3), 239-292 Downloads View citations (167)
    See also Working Paper Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games, Research Papers (2006) Downloads View citations (2) (2006)

2005

  1. Accounting for Primary and Secondary Demand Effects with Aggregate Data
    Marketing Science, 2005, 24, (3), 444-460 Downloads View citations (31)
    See also Working Paper Accounting for Primary and Secondary Demand Effects with Aggregate Data, Research Papers (2004) Downloads View citations (8) (2004)

2004

  1. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
    Quantitative Marketing and Economics (QME), 2004, 2, (1), 23-58 Downloads View citations (129)
    See also Working Paper Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Research Papers (2003) Downloads View citations (32) (2003)
 
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