Details about Harikesh S. Nair

Access statistics for papers by Harikesh S. Nair.

Last updated 2025-03-15. Update your information in the RePEc Author Service.

Short-id: pna153

Working Papers

2024

1. Online Causal Inference for Advertising in Real-Time Bidding Auctions
   Papers, arXiv.org View citations (4)
2. Parallel Experimentation and Competitive Interference on Online Advertising Platforms
   Papers, arXiv.org View citations (4)

2022

3. Auction Throttling and Causal Inference of Online Advertising Effects
   Papers, arXiv.org View citations (2)

2021

4. Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach
   Research Papers, Stanford University, Graduate School of Business View citations (1)
   Also in Papers, arXiv.org (2021) View citations (1)

2020

5. Comparison Lift: Bandit-Based Experimentation System for Online Advertising
   Research Papers, Stanford University, Graduate School of Business
6. Consumption Vouchers during COVID-19: Evidence from E-commerce
   Research Papers, Stanford University, Graduate School of Business View citations (3)

2019

7. Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network
   Research Papers, Stanford University, Graduate School of Business View citations (4)
8. Diffusion and Pricing Over the Product Life Cycle
   Research Papers, Stanford University, Graduate School of Business View citations (3)
9. Price Promotions in “Freemium†Settings
   Research Papers, Stanford University, Graduate School of Business

2018

10. A Copycat Penalty: Micro Evidence From an Online Crowdsourcing Platform
    Research Papers, Stanford University, Graduate School of Business View citations (1)

2017

11. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
    Research Papers, Stanford University, Graduate School of Business View citations (1)
    See also Journal Article Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search, Marketing Science, INFORMS (2020) View citations (9) (2020)

2016

12. Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search
    Research Papers, Stanford University, Graduate School of Business View citations (5)
    See also Journal Article Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search, The Review of Economic Studies, Review of Economic Studies Ltd (2020) View citations (13) (2020)
13. Native Advertising, Sponsorship Disclosure and Consumer Deception: Evidence from Mobile Search-Ad Experiments
    Research Papers, Stanford University, Graduate School of Business

2015

14. Complementarities in Consumption and the Consumer Demand for Advertising
    Research Papers, Stanford University, Graduate School of Business View citations (3)
15. Homogenous Contracts for Heterogeneous Agents: Aligning Salesforce Composition and Compensation
    Research Papers, Stanford University, Graduate School of Business

2014

16. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
    Research Papers, Stanford University, Graduate School of Business
    See also Journal Article Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Marketing Science, INFORMS (2017) View citations (16) (2017)
17. The Effect of Social Media Marketing Content on Consumer Engagement: Evidence from Facebook
    Research Papers, Stanford University, Graduate School of Business View citations (11)

2011

18. Estimating Causal Installed-Base Effects: A Bias-Correction Approach
    Research Papers, Stanford University, Graduate School of Business View citations (2)
    Also in Working Papers, NET Institute (2011) View citations (1)
19. Repositioning Dynamics and Pricing Strategy
    Research Papers, Stanford University, Graduate School of Business View citations (5)
20. Social Ties and User-Generated Content: Evidence from an Online Social Network
    Research Papers, Stanford University, Graduate School of Business View citations (1)
    Also in Working Papers, NET Institute (2009) View citations (5)
    See also Journal Article Social Ties and User-Generated Content: Evidence from an Online Social Network, Management Science, INFORMS (2013) View citations (63) (2013)

2010

21. Marketing Models of Consumer Demand
    Research Papers, Stanford University, Graduate School of Business

2009

22. A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation
    Research Papers, Stanford University, Graduate School of Business View citations (4)
    See also Journal Article A structural model of sales-force compensation dynamics: Estimation and field implementation, Quantitative Marketing and Economics (QME), Springer (2011) View citations (73) (2011)
23. Nonparametric Estimation of Marketing-Mix Effects Using a Regression Discontinuity Design
    Research Papers, Stanford University, Graduate School of Business

2007

24. Retail Competition and the Dynamics of Consumer Demand for Tied Goods
    Research Papers, Stanford University, Graduate School of Business View citations (8)

2006

25. Asymmetric Peer Effects in Physician Prescription Behavior: The Role of Opinion Leaders
    Research Papers, Stanford University, Graduate School of Business View citations (17)
26. Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games
    Research Papers, Stanford University, Graduate School of Business View citations (2)
    See also Journal Article Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games, Quantitative Marketing and Economics (QME), Springer (2007) View citations (169) (2007)

2004

27. Accounting for Primary and Secondary Demand Effects with Aggregate Data
    Research Papers, Stanford University, Graduate School of Business View citations (8)
    See also Journal Article Accounting for Primary and Secondary Demand Effects with Aggregate Data, Marketing Science, INFORMS (2005) View citations (32) (2005)
28. Diffusion of New Pharmaceutical Drugs in Developing and Developed Nations
    Research Papers, Stanford University, Graduate School of Business View citations (36)

2003

29. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
    Research Papers, Stanford University, Graduate School of Business View citations (32)
    See also Journal Article Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Quantitative Marketing and Economics (QME), Springer (2004) View citations (131) (2004)

Journal Articles

2024

1. Advertising as Information for Ranking E-Commerce Search Listings
   Marketing Science, 2024, 43, (2), 360-377

2022

2. Price promotions and “freemium” app monetization
   Quantitative Marketing and Economics (QME), 2022, 20, (2), 101-139

2020

3. Does Advertising Serve as a Signal? Evidence from a Field Experiment in Mobile Search
   The Review of Economic Studies, 2020, 87, (3), 1529-1564 View citations (13)
   See also Working Paper Does Advertising Serve as a Signal? Evidence from Field Experiments in Mobile Search, Research Papers (2016) View citations (5) (2016)
4. Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search
   Marketing Science, 2020, 39, (1), 5–32 View citations (9)
   See also Working Paper Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search, Research Papers (2017) View citations (1) (2017)

2018

5. Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
   Management Science, 2018, 64, (11), 5105-5131 View citations (136)
6. Television ad-skipping, consumption complementarities and the consumer demand for advertising
   Quantitative Marketing and Economics (QME), 2018, 16, (2), 111-174 View citations (15)

2017

7. Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation
   Marketing Science, 2017, 36, (5), 699-725 View citations (16)
   See also Working Paper Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation, Research Papers (2014) (2014)

2013

8. Social Ties and User-Generated Content: Evidence from an Online Social Network
   Management Science, 2013, 59, (6), 1425-1443 View citations (63)
   See also Working Paper Social Ties and User-Generated Content: Evidence from an Online Social Network, Research Papers (2011) View citations (1) (2011)

2011

9. A structural model of sales-force compensation dynamics: Estimation and field implementation
   Quantitative Marketing and Economics (QME), 2011, 9, (3), 211-257 View citations (73)
   See also Working Paper A Structural Model of Sales-Force Compensation Dynamics: Estimation and Field Implementation, Research Papers (2009) View citations (4) (2009)
10. A structural model of salesforce compensation dynamics: Response to Profs. Rust and Staelin
    Quantitative Marketing and Economics (QME), 2011, 9, (3), 267-273 View citations (8)
11. Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design
    Marketing Science, 2011, 30, (6), 1079-1097 View citations (14)
12. Structural Workshop Paper --Discrete-Choice Models of Consumer Demand in Marketing
    Marketing Science, 2011, 30, (6), 977-996 View citations (25)

2010

13. Retail Competition and the Dynamics of Demand for Tied Goods
    Marketing Science, 2010, 29, (2), 366-386 View citations (34)

2009

14. Measuring marketing‐mix effects in the 32/64 bit video‐game console market
    Journal of Applied Econometrics, 2009, 24, (3), 421-445 View citations (4)

2008

15. Modeling social interactions: Identification, empirical methods and policy implications
    Marketing Letters, 2008, 19, (3), 287-304 View citations (73)

2007

16. Intertemporal price discrimination with forward-looking consumers: Application to the US market for console video-games
    Quantitative Marketing and Economics (QME), 2007, 5, (3), 239-292 View citations (169)
    See also Working Paper Intertemporal Price Discrimination with Forward-Looking Consumers: Application to the US Market for Console Video-Games, Research Papers (2006) View citations (2) (2006)

2005

17. Accounting for Primary and Secondary Demand Effects with Aggregate Data
    Marketing Science, 2005, 24, (3), 444-460 View citations (32)
    See also Working Paper Accounting for Primary and Secondary Demand Effects with Aggregate Data, Research Papers (2004) View citations (8) (2004)

2004

18. Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants
    Quantitative Marketing and Economics (QME), 2004, 2, (1), 23-58 View citations (131)
    See also Working Paper Empirical Analysis of Indirect Network Effects in the Market for Personal Digital Assistants, Research Papers (2003) View citations (32) (2003)