Details about Sascha Raithel

Access statistics for papers by Sascha Raithel.

Last updated 2026-10-03. Update your information in the RePEc Author Service.

Short-id: pra1391

Working Papers

2014

1. Marketing mix and customer equity of SPA brands: Cross-cultural perspectives
   Post-Print, HAL View citations (12)

Journal Articles

2025

1. The temporal volatility of nonfinancial performance and stock return
   Risk Management, 2025, 27, (4), 1-22

2024

2. Definitions and measures of corporate reputation in accounting and management: commonalities, differences, and future research
   Accounting and Business Research, 2024, 54, (3), 304-336 View citations (2)
3. Product recall effectiveness and consumers’ participation in corrective actions
   Journal of the Academy of Marketing Science, 2024, 52, (3), 716-735
4. The role of possessions for the extended self of sustainability- concerned anti-consumers
   AMS Review, 2024, 14, (3), 220-238

2022

5. Managing customer satisfaction after a product recall: the joint role of remedy, brand equity, and severity
   Journal of the Academy of Marketing Science, 2022, 50, (1), 174-194 View citations (15)

2021

6. The crisis‐response match: An empirical investigation
   Strategic Management Journal, 2021, 42, (1), 170-184 View citations (13)

2020

7. Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Affect Stock Returns
   Management Science, 2020, 66, (3), 1473-1495 View citations (14)
8. Organizing actor Engagement: A platform perspective
   Journal of Business Research, 2020, 118, (C), 74-85 View citations (16)
9. Tuning the Sounds of Service: Essays in Honour of Michael Kleinaltenkamp
   SMR - Journal of Service Management Research, 2020, 4, (2-3), 70-74

2019

10. Portrayals of Minorities and Women in Super Bowl Advertising
    Journal of Consumer Affairs, 2019, 53, (4), 1535-1572 View citations (1)

2017

11. Customization of B2B Services: Measurement and Impact on Firm Performance
    SMR - Journal of Service Management Research, 2017, 1, (1), 39-56

2016

12. Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects
    Journal of Business Research, 2016, 69, (9), 3788-3794 View citations (8)

2015

13. Corporate social performance, analyst stock recommendations, and firm future returns
    Strategic Management Journal, 2015, 36, (1), 123-136 View citations (177)
14. The effects of corporate reputation perceptions of the general public on shareholder value
    Strategic Management Journal, 2015, 36, (6), 945-956 View citations (66)

2014

15. The Effect of Media Coverage on Employer Reputation
    Journal of Media Economics, 2014, 27, (4), 181-198 View citations (4)

Chapters

2026

1. Marketing’s Vital Role in Product Recall Management: Innovating Solutions Amidst Risks
   Springer

2009

2. Recognition or rejection – How a company’s reputation influences stakeholder behaviour
   Springer View citations (1)