Details about Aric Rindfleisch
Access statistics for papers by Aric Rindfleisch.
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- Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
Marketing Letters, 2010, 21, (3), 211-222 View citations (7)
- Marketing as warfare: Reassessing a dominant metaphor
Business Horizons, 1996, 39, (5), 3-10