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Details about Aric Rindfleisch

Workplace:School of Business, University of Wisconsin-Madison, (more information at EDIRC)

Access statistics for papers by Aric Rindfleisch.

Last updated 2011-12-06. Update your information in the RePEc Author Service.

Short-id: pri71

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Journal Articles


  1. Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities
    Marketing Letters, 2010, 21, (3), 211-222 Downloads View citations (7)


  1. Marketing as warfare: Reassessing a dominant metaphor
    Business Horizons, 1996, 39, (5), 3-10 Downloads
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