Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities

Aric Rindfleisch, Kersi Antia, Janet Bercovitz, James Brown, Joseph Cannon, Stephen Carson, Mrinal Ghosh, Susan Helper, Diana Robertson and Kenneth Wathne

Marketing Letters, 2010, vol. 21, issue 3, 222 pages

Keywords: Transaction cost theory; Opportunism; Governance (search for similar items in EconPapers)
Date: 2010
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Citations: View citations in EconPapers (12)

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DOI: 10.1007/s11002-010-9104-3

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