Marketing Letters

2003 - 2025

Current editor(s): Joel Steckel and Peter Golder

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 36, issue 2, 2025

Celebrating excellence: insights from the 2024 Paul D. Converse Symposium pp. 183-191

Maria A. Rodas and Ravi Mehta

Creating a beautiful life pp. 193-204

Jennifer Aaker

Advancing the science of marketing pp. 205-214

Greg Allenby

Navigating choices: a framework of consumer search pp. 215-226

Alexander K. Moore and Reid Hastie

The evolving field of consumer research through the lens of its top journals pp. 227-242

Evan Weingarten, On Amir and Andrea C. Morales

A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality pp. 243-257

Wooyong Jo, Hyejeong Kim and Jeonghye Choi

Are there universal themes in story advertisements? a cross-country study on identification, usage, and attitudes towards story ad themes pp. 259-272

Aruni Ghosh, Madhurima Deb and Amy Errmann

Myopic marketing management and stock performance in the short term: the moderating role of asset turnover pp. 273-287

Evelini Lauri Morri Garcia, Valter Afonso Vieira and Pravin Nath

Simultaneous versus sequential option presentation: A conceptual replication pp. 289-301

Severin Friedrich Bischof, Johannes Bauer and Liane Nagengast

Penny-wise pound-fooling: a replication with extension of the left-digit effect to the context of shrinkflation pp. 303-312

Bart Claus and Mario Pandelaere

Volume 36, issue 1, 2025

Incentive alignment in anchored MaxDiff yields superior predictive validity pp. 1-16

Joshua Benjamin Schramm and Marcel Lichters

Data protection and empowering users to control data pp. 17-48

Gaurav Jakhu

Correction: Data protection and empowering users to control data pp. 49-50

Gaurav Jakhu

What you see is what you get: the impact of blockchain technology transparency on consumers pp. 51-64

Matilde Rapezzi, Gabriele Pizzi and Gian Luca Marzocchi

Product recall: a synthesis of multidisciplinary findings, and research directions pp. 65-77

Vivek Astvansh, Kersi Antia and Gerard Tellis

Filtering a beauty justification: the effect of filtered selfies on preferences for hedonic versus utilitarian products pp. 79-95

Rui Chen, Ting Xu and Yanghan Guo

Is vehicle weight associated with risky driving behavior? Analysis of complete national records pp. 97-120

Aviv Steren, Stav Rosenzweig and Ofir D. Rubin

Too much of a good thing? High volumes of positive WOM can undermine adopters of new technology products pp. 121-136

David L. Alexander and Sarah G. Moore

Looking good and doing good: the effect of self-perceived attractiveness on prosocial behavior pp. 137-151

Hongyu Meng and Jun Ye

Patient text reviews and preference estimation pp. 153-170

Nah Lee and Richard Staelin

The offer framing effect: a replication and extension pp. 171-182

Louisa M. Pfeifer and Thomas F. Schreiner

Volume 35, issue 4, 2024

Don't get embarrassed, get creative! How creative thinking helps mitigate consumer embarrassment pp. 519-531

Kristen A. Ferguson and Kelly B. Herd

More of the same: Painful payment methods decrease variety seeking pp. 533-545

Liang Huang, Rafay A. Siddiqui and Anastasiya Pocheptsova Ghosh

Online communication styles of narcissistic content and low versus high social media engagement: evidence from Instagram pp. 547-560

Jana Gross and Renaud Lunardo

Consumers’ minimum time investments in meaningful consumption pp. 561-573

Erin Percival Carter, Lawrence E. Williams and Nicholas Light

Life insurance, loss aversion, and temporal orientation: a field experiment and replication with young adults pp. 575-587

Simon J. Blanchard and Remi Trudel

Does the presentation of true costs at the point of purchase nudge consumers toward sustainable product options? pp. 589-602

Robert Wilken, Julien Schmitt, Florian Dost and David Bürgin

Participant multitasking in online studies pp. 603-615

Neil Brigden

Breaking the news: how does CEO media coverage influence consumer and investor evaluations? pp. 617-634

Samuel Stäbler and Prachi Gala

Modeling misinformation spread for policy evaluation: a parsimonious framework pp. 635-649

Yiting Deng and Richard Staelin

The Turing test of online reviews: Can we tell the difference between human-written and GPT-4-written online reviews? pp. 651-666

Balázs Kovács

Volume 35, issue 3, 2024

Handmade vs. machine-made: the effects of handmade gifts on social relationships pp. 1-14

Xiaoming Fan, Anqi Lai and Hean Tat Keh

Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buying pp. 335-351

In-Hye Kang and Taehoon Park

Math anxiety effects on consumer purchase decisions: the role of framing pp. 367-380

Peter Andersen, Fei L. Weisstein and Kent B. Monroe

Not a good judge of talent: the influence of subjective socioeconomic status on AI aversion pp. 381-393

Chunya Xie, Tianhui Fu, Chen Yang, En-Chung Chang and Mengying Zhao

When and why consumers prefer human-free behavior tracking products pp. 395-408

Roshni Raveendhran and Nathanael J. Fast

Impacts of chief marketing officer in product recalls pp. 409-421

Angela Xia Liu, Yong Liu, Ting Luo and Rui Wang

The impact of brand equity on profit premium in an equilibrium framework pp. 423-438

Zsolt Sándor, Attila Szőcs and Matthijs R. Wildenbeest

Attribute ratings and their impact on attraction and compromise effects pp. 439-450

Pronobesh Banerjee, Krishanu Rakshit, Sanjay Mishra and Tamara Masters

Caffeine’s complex influence on the attraction effect: a mixed bag of outcomes pp. 451-476

Michael Canty, Felix Josua Lang, Susanne Jana Adler, Marcel Lichters and Marko Sarstedt

Should it be my party? Consumer roles in joint experiences pp. 477-488

Aleksandra Kovacheva, Cait Lamberton and Eugenia Wu

Continued goal pursuit in time-bound goals pp. 489-501

Anish Nagpal, Adwait Khare and Mehdi T. Hossain

Step back in time! A construal level perspective on advertisements using brand longevity cues pp. 503-518

Mohamed Didi Alaoui, Fabien Pecot, Altaf Merchant and Mathieu Kacha

Volume 35, issue 2, 2024

Remembering less, or needing less? Age-related differences in the purchase funnel pp. 171-186

Philip Mecredy, Malcolm Wright, Pamela Feetham and Philip Stern

The differential impact of uncertainty on the evaluation of material and experiential purchases pp. 187-203

Iñigo Gallo, Chadwick J Miller, Nasir Haghighi and Thomas D. Gilovich

Sexually explicit advertisements boost consumer recycling due to moral cleansing goal activation pp. 205-218

Matthew D. Meng and Jessica Gamlin

The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task pp. 219-230

Yangjie Gu, Elaine Chan and Aradhna Krishna

From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 231-242

Sumitra Auschaitrakul, Dan King and Yanfen You

Correction to: From physical space to mental space: feelings of being physically constrained increase consumer preference for mind-expanding products pp. 243-244

Sumitra Auschaitrakul, Dan King and Yanfen You

Measuring latent individual difference variables with a conjoint design and structural equation modeling pp. 245-257

Bert Weijters, Berre Deltomme, Karen Gorissen and Hans Baumgartner

A rose by any other name would smell as sweet? The impact of hierarchical labeling on consumers’ choices in tiered pricing plans pp. 259-273

Liangyan Wang, Xun Deng and Haipeng (Allan) Chen

How is retargeting related to purchase incidence, channel choice, and purchase quantity? pp. 275-288

Tanya Mark, Tirtha Dhar, Peter C. Verhoef and Katherine N. Lemon

Take me back to the past: the impact of social identity conflict on nostalgic consumption pp. 289-301

Menglin Li, Sining Kou, Jun Pang and Wangshuai Wang

The effect of firm size on perceived product healthiness pp. 303-316

Beatriz L. Bonetti, Shreyans Goenka and Frank May

What does sustainability mean in the minds of consumers? A multi-country panel study pp. 317-333

Frank Goedertier, Bert Weijters, Joeri Van den Bergh and Ole Schacht

Volume 35, issue 1, 2024

Sports fandom in the metaverse: marketing implications and research agenda pp. 1-14

Raeesah Chohan and Ellen Schmidt-Devlin

Love is blind: the ironic effect of fans’ experience on taste perception pp. 15-28

Jennifer L. Stoner and Maria A. Rodas

On enjoying watching movies in a theatre versus at home: a comparative analysis pp. 29-44

Jason Yiu-chung Ho, Jehoshua Eliashberg, Charles B. Weinberg and Berend Wierenga

Embracing the spotlight (effect): how attention received online influences consumers’ offline spotlight biases pp. 45-57

Matthew J. Hall

Establishing the link: Does web traffic from various marketing channels influence direct traffic source purchases? pp. 59-71

Georgios Filippou, Athanasios G. Georgiadis and Ashish Kumar Jha

Market expansion and the scope of mass customization pp. 73-94

Peter-J. Jost

Where is the brand growth potential? An examination of buyer groups pp. 95-106

Giang Tue Trinh, John Dawes and Byron Sharp

The overlapping effect: impact of product display on price–quality judgments pp. 107-128

Lu Monroe Meng, Tianhui Fu, Shen Duan, Yijie Wang and Yushi Jiang

You ain’t foolin’ me! Imposter judgments in luxury status signaling pp. 129-141

Jared Wong, Glen Brodowsky and Foo Nin Ho

The role of product acquisition mode in self- and social-signals of status pp. 143-157

Yang (Jenny) Guo, Cait Lamberton and Kelly Goldsmith

A Conceptual replication of the differential price framing effect in the field pp. 159-170

Sören Köcher, Markus Husemann-Kopetzky, Marie Schirmbeck, Melina Hess, Fabian Gmeindl and Samuel Hess