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Marketing Letters

2003 - 2018

Current editor(s): Joel Steckel and Peter Golder

From Springer
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Volume 29, issue 3, 2018

A typology of brand alliances and consumer awareness of brand alliance integration pp. 275-289 Downloads
Casey E. Newmeyer, R. Venkatesh, Julie A. Ruth and Rabikar Chatterjee
Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment pp. 291-305 Downloads
Alberto Sa Vinhas and Richard Gibbs
Protecting positioning innovations: the emergence of non-traditional trademark registrations pp. 307-318 Downloads
Saurabh Mishra, Demetrios Vakratsas and Alexander V. Krasnikov
The effect of traditionally marginalized groups in advertising on consumer response pp. 319-335 Downloads
Enrica N. Ruggs, Jennifer Ames Stuart and Linyun W. Yang
Warmer or cooler: the influence of ambient temperature on complex choices pp. 337-350 Downloads
Luqiong Tong, Rui (Juliet) Zhu, Yuhuang Zheng and Ping Zhao
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior pp. 351-362 Downloads
David L. Alexander and Ashley Stadler Blank
The differentiated effect of advertising on readership: evidence from a two-sided market approach pp. 363-376 Downloads
Marc Ivaldi and Catherine Muller-Vibes
The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being pp. 377-389 Downloads
Johanna Brunneder and Utpal Dholakia
In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior pp. 391-404 Downloads
Samer Sarofim and Frank G. Cabano

Volume 29, issue 2, 2018

Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment pp. 123-136 Downloads
Timothy P. Derdenger
The message in the box: how exposure to money affects charitable giving pp. 137-149 Downloads
Ahmet Ekici and Aminreza Shiri
How reviewers’ use of profanity affects perceived usefulness of online reviews pp. 151-163 Downloads
Michael Hair and Timucin Ozcan
Effects of physical cleansing on subsequent unhealthy eating pp. 165-176 Downloads
Jungkeun Kim, Jae-Eun Kim and Jongwon Park
Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing pp. 177-188 Downloads
Oguz Ali Acar
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market pp. 189-205 Downloads
Minyoung Kim, Sunghoon Kim and Jongkuk Lee
The effect of control priming on irresponsible financial behavior pp. 207-223 Downloads
Mohammed Hazzouri and Kelley J. Main
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues pp. 225-239 Downloads
Elizabeth A. Minton, Richie L. Liu and Christopher T. Lee
Implicit and explicit preferences for brand name sounds pp. 241-259 Downloads
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter and James J. Kellaris
Penny wise and pound foolish? How thinking style affects price cognition pp. 261-273 Downloads
Lingjiang Lora Tu and Chris Pullig

Volume 29, issue 1, 2018

Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value pp. 1-12 Downloads
Nicole Hanson and Wonjoo Yun
PLease do not answer if you are reading this: respondent attention in online panels pp. 13-21 Downloads
Leonard J. Paas and Meike Morren
Visual attention, buying impulsiveness, and consumer behavior pp. 23-35 Downloads
Hayk Khachatryan, Alicia Rihn, Bridget Behe, Charles Hall, Benjamin Campbell, Jennifer Dennis and Chengyan Yue
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory pp. 37-48 Downloads
Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen
Place the good after the bad: effects of emotional shifts on consumer memory pp. 49-60 Downloads
Gianluigi Guido, Marco Pichierri and Giovanni Pino
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency pp. 61-72 Downloads
Rufina Gafeeva, Erik Hoelzl and Holger Roschk
When the purpose lies within: Maximizers and satisfaction with autotelic choices pp. 73-85 Downloads
Michail D. Kokkoris
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions pp. 87-100 Downloads
Tereza Dean, David A. Griffith and Roger J. Calantone
Risking the self: the impact of self-esteem on negative word-of-mouth behavior pp. 101-113 Downloads
Matthew Philp, Martin A. Pyle and Laurence Ashworth
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring pp. 115-122 Downloads
Erik L. Olson

Volume 28, issue 4, 2017

The Pareto rule for frequently purchased packaged goods: an empirical generalization pp. 491-507 Downloads
Baek Jung Kim, Vishal Singh and Russell S. Winer
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising pp. 509-522 Downloads
Magdalena Bekk, Matthias Spörrle, Franziska Völckner, Erika Spieß and Ralph Woschée
Brand user profiles seldom change and seldom differ pp. 523-535 Downloads
Zachary Anesbury, Maxwell Winchester and Rachel Kennedy
The effect of loyalty program expiration policy on consumer behavior pp. 537-550 Downloads
Els Breugelmans and Yuping Liu-Thompkins
The long-term impact of service empathy and responsiveness on customer satisfaction and profitability: a longitudinal investigation in a healthcare context pp. 551-564 Downloads
Jun Ye, Beibei Dong and Ju-Yeon Lee
Using sublexical priming to enhance brand name phonetic symbolism effects in young children pp. 565-577 Downloads
Stacey M. Baxter, Jasmina Ilicic, Alicia Kulczynski and Tina M. Lowrey
Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy pp. 579-589 Downloads
Ozge Yucel-Aybat and Thomas Kramer
The ownership distance effect: the impact of traces left by previous owners on the evaluation of used goods pp. 591-605 Downloads
Jungkeun Kim
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators pp. 607-619 Downloads
Jenny Doorn, Marjolijn Onrust, Peter C. Verhoef and Marnix S. Bügel
Exploring the unintended negative impact of an ethical climate in competitive environments pp. 621-635 Downloads
Bryan W. Hochstein, William J. Zahn and Willy Bolander
The interactive effects of goal orientation and leadership style on sales performance pp. 637-649 Downloads
Juliano Domingues, Valter Afonso Vieira and Raj Agnihotri
If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products pp. 651-662 Downloads
Daniel C. Brannon and Brandon W. Soltwisch

Volume 28, issue 3, 2017

The future of Marketing Letters pp. 335-339 Downloads
Peter N. Golder, Sandy Jap and Joel H. Steckel
The impact of advertising content on movie revenues pp. 341-355 Downloads
Vithala R. Rao, S. Abraham (Avri) Ravid, Richard Gretz, Jialie Chen and Suman Basuroy
Do green packages lead to misperceptions? The influence of package colors on consumers’ perceptions of brands with environmental claims pp. 357-369 Downloads
Joon Yong Seo and Debra L. Scammon
The value of winning: endorsement returns in individual sports pp. 371-384 Downloads
Dirk Gerritsen and Saskia van Rheenen
How psychological contracts motivate employer-brand patronage pp. 385-395 Downloads
Yoshiko DeMotta and Sankar Sen
The influence of graphical versus numerical information representation modes on the compromise effect pp. 397-409 Downloads
Jungkeun Kim
Creating ethical brands: the role of brand name on consumer perceived ethicality pp. 411-422 Downloads
Richard R. Klink and Lan Wu
Using segment level stability to select target segments in data-driven market segmentation studies pp. 423-436 Downloads
Sara Dolnicar and Friedrich Leisch
Power and the appeal of the deal: how consumers value the control provided by Pay What You Want (PWYW) pricing pp. 437-447 Downloads
Michael J. Barone, T. J. Bae, Shanshan Qian and Jason d’Mello
The effects of uppercase and lowercase wordmarks on brand perceptions pp. 449-460 Downloads
Xiaobing Xu, Rong Chen and Maggie Wenjing Liu
The vices and virtues of consumption choices: price promotion and consumer decision making pp. 461-475 Downloads
Ji Yan, Kun Tian, Saeed Heravi and Peter Morgan
Investigating the unobserved heterogeneity in consumers’ sensitivity to the price of gasoline pp. 477-490 Downloads
Hojin Jung

Volume 28, issue 2, 2017

Co-producing with consumers: how varying levels of control and co-production impact affect pp. 171-187 Downloads
Jennifer Stevens, Carol L. Esmark, Stephanie M. Noble and Na Young Lee
Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism pp. 189-204 Downloads
Peter M. Fischer and Katharina Zeugner-Roth
Impact of age on brand awareness sets: a turning point in consumers’ early 60s pp. 205-218 Downloads
Raphaëlle Lambert-Pandraud, Gilles Laurent, Etienne Mullet and Carolyn Yoon
When do unethical brand perceptions spill over to competitors? pp. 219-230 Downloads
Rebecca K. Trump and Kevin P. Newman
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity pp. 231-240 Downloads
Mario Farsky, Oliver Schnittka, Henrik Sattler, Björn Höfer and Carina Lorth
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity pp. 241-253 Downloads
Benedikt Schnurr, Alexandra Brunner-Sperdin and Nicola E. Stokburger-Sauer
Relationship type, perceived trust, and ambiguity aversion pp. 255-266 Downloads
Hsin-Hsien Liu and Jung-Hua Chang
Hoping grey goes green: air pollution’s impact on consumer automobile choices pp. 267-279 Downloads
Jia Li, Charles Moul and Wanqing Zhang
Assessing corporate demand for sponsorship: marketing costs in the financial services industry pp. 281-291 Downloads
Jonathan A. Jensen
Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay pp. 293-303 Downloads
Antonia Mantonakis, Norbert Schwarz, Amanda Wudarzewski and Carolyn Yoon
Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization pp. 305-319 Downloads
Chun Zhang, Julie Juan Li and Ying Huang
Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy pp. 321-333 Downloads
James Mark Mayer and Plamen Peev

Volume 28, issue 1, 2017

Brand love: development and validation of a practical scale pp. 1-14 Downloads
Richard P. Bagozzi, Rajeev Batra and Aaron Ahuvia
The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products pp. 15-27 Downloads
Pierrick Gomez, Carolina O. C. Werle and Olivier Corneille
Is what you choose what you want?—outlier detection in choice-based conjoint analysis pp. 29-42 Downloads
Yu-Cheng Ku, Tsun-Feng Chiang and Sheng-Mao Chang
A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry pp. 43-57 Downloads
M. Billur Akdeniz and Roger J. Calantone
The influence of positive affect on consideration set formation in memory-based choice pp. 59-69 Downloads
Michael J. Barone, Alexander Fedorikhin and David E. Hansen
Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction pp. 71-83 Downloads
Aaron M. Garvey, Simon Blanchard and Karen Page Winterich
How often should a firm modify its products? A Bayesian analysis of automobile modification cycles pp. 85-97 Downloads
Goksel Yalcinkaya, Tevfik Aktekin, Sengun Yeniyurt and Setiadi Umar
Distortion of price discount perceptions through the left-digit effect pp. 99-112 Downloads
Chien-Huang Lin and Jyh-Wen Wang
Exchange and refund of complementary products pp. 113-125 Downloads
Yoonju Han, Sandeep R. Chandukala and Hai Che
What really matters in attraction effect research: when choices have economic consequences pp. 127-138 Downloads
Marcel Lichters, Paul Bengart, Marko Sarstedt and Bodo Vogt
Setting prices in mixed logit model designs pp. 139-154 Downloads
Andreas Falke and Harald Hruschka
“No sale” items in auctions: do they really matter? pp. 155-168 Downloads
Bruce L. Alford, Otis W. Gilley, Charles M. Wood and Obinna Obilo
Erratum to: Distortion of price discount perceptions through the left-digit effect pp. 169-169 Downloads
Chien-Huang Lin and Jyh-Wen Wang
Page updated 2018-12-11