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Marketing Letters

2003 - 2021

Current editor(s): Joel Steckel and Peter Golder

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Volume 32, issue 2, 2021

Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic pp. 135-148 Downloads
Elizabeth A. Minton and Frank G. Cabano
How limited consumption experiences affect word of mouth pp. 149-163 Downloads
Christina Saenger and Veronica L. Thomas
The Chief Marketing Officer: an antidote to myopic earnings management practices pp. 165-178 Downloads
Preetinder Kaur, Sridhar N Ramaswami and Raghuram Bommaraju
Text is gendered: the role of letter case pp. 179-190 Downloads
Aekyoung Kim and Sam J. Maglio
All that glitters is not gold: when glossy packaging hurts brand trust pp. 191-202 Downloads
Yegyu Han and Mario Pandelaere
The role of betrayal in the response to value and performance brand crisis pp. 203-217 Downloads
Ilaria Baghi and Veronica Gabrielli
Consumer responses toward symmetric versus asymmetric facial expression emojis pp. 219-230 Downloads
Ganga S. Urumutta Hewage, Yue Liu, Ze Wang and Huifang Mao
Emotion regulation in the marketplace: the role of pleasant brand personalities pp. 231-245 Downloads
Rebecca K. Trump and Kevin P. Newman
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays pp. 247-260 Downloads
Stephan Olk, Dieter K. Tscheulin and Jörg Lindenmeier
A construal-level approach to hedonic and utilitarian shopping orientation pp. 261-271 Downloads
Daniele Scarpi

Volume 32, issue 1, 2021

A first look at online reputation on Airbnb, where every stay is above average pp. 1-16 Downloads
Georgios Zervas, Davide Proserpio and John W. Byers
How common is new product failure and when does it vary? pp. 17-32 Downloads
Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja and Armando Maria Corsi
Understanding and motivating salesperson resilience pp. 33-45 Downloads
Valerie Good, Douglas E. Hughes and Alexander C. LaBrecque
Reward strategy spillover effects on observer cooperation in business networks pp. 47-59 Downloads
Hannah S. Lee and David A. Griffith
Sinfully decadent: priming effects of immoral advertising symbols on indulgence pp. 61-73 Downloads
Jasmina Ilicic, Stacey M. Brennan and Alicia Kulczynski
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret pp. 75-89 Downloads
Jamie L. Grigsby, Robert D. Jewell and Colin Campbell
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior pp. 91-110 Downloads
Felix Septianto and Widya Paramita
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus pp. 111-122 Downloads
Nhat Quang Le, Magne Supphellen and Richard P. Bagozzi
Blockchain: a game changer for marketers? pp. 123-128 Downloads
Mark R. Gleim and Jennifer L. Stevens
Exogenous brand crises: brand infection and contamination pp. 129-133 Downloads
Kimberly A. Whitler, Ali Besharat and Saim Kashmiri

Volume 31, issue 4, 2020

Editorial: Relaunching Marketing Letters pp. 311-314 Downloads
Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik and Russell S. Winer
The disruptive potential of drones pp. 315-319 Downloads
Stefanie Beninger and Karen Robson
Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium pp. 321-322 Downloads
Simon J. Blanchard and Debora V. Thompson
Platform data strategy pp. 323-334 Downloads
Hemant K. Bhargava, Olivier Rubel, Elizabeth J. Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah
Consumer decisions with artificially intelligent voice assistants pp. 335-347 Downloads
Benedict Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller and Mary Steffel
Choices in networks: a research framework pp. 349-359 Downloads
Fred Feinberg, Elizabeth Bruch, Michael Braun, Brett Hemenway Falk, Nina Fefferman, Elea McDonnell Feit, John Helveston, Daniel Larremore, Blakeley B. McShane, Alice Patania and Mario L. Small
How can machine learning aid behavioral marketing research? pp. 361-370 Downloads
Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright and Ying Zhu
Fundraising design: key issues, unifying framework, and open puzzles pp. 371-380 Downloads
Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John List, Yu Ma and Yu Wang
Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making pp. 381-392 Downloads
Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner and Kellen J. Mrkva
Soul and machine (learning) pp. 393-404 Downloads
Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan
Refocusing loyalty programs in the era of big data: a societal lens paradigm pp. 405-418 Downloads
Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins and Rajkumar Venkatesan
Mobility as a service (MaaS): the importance of transportation psychology pp. 419-428 Downloads
Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao
Autonomy in consumer choice pp. 429-439 Downloads
Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng and Yonat Zwebner

Volume 31, issue 2, 2020

Introduction pp. 121-121 Downloads
Don Lehmann, Gita Johar, Eric Johnson and Oded Netzer
Reflections pp. 123-124 Downloads
Gita Venkataramani Johar, Eric Johnson and Oded Netzer
The past, present, and future of customer management pp. 125-136 Downloads
Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer and Donald R. Lehmann
The past, present, and future of consumer research pp. 137-149 Downloads
Maayan S. Malter, Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker and Donald R. Lehmann
The past, present, and future of brand research pp. 151-162 Downloads
Travis Tae Oh, Kevin Lane Keller, Scott A. Neslin, David J. Reibstein and Donald R. Lehmann
The past, present, and future of marketing strategy pp. 163-174 Downloads
Sibel Sozuer, Gregory S. Carpenter, Praveen K. Kopalle, Leigh M. McAlister and Donald R. Lehmann
The past, present, and future of measurement and methods in marketing analysis pp. 175-186 Downloads
Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch and Donald R. Lehmann
The past, present, and future of innovation research pp. 187-198 Downloads
Byung Cheol Lee, Christine Moorman, C. Page Moreau, Andrew T. Stephen and Donald R. Lehmann
Customers’ emotions in service failure and recovery: a meta-analysis pp. 199-216 Downloads
Sara Valentini, Chiara Orsingher and Alexandra Polyakova
Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction pp. 217-230 Downloads
Kyeong Sam Min, Jae Min Jung, Kisang Ryu, Curtis Haugtvedt, Sathiadev Mahesh and John Overton
Effects of firm-, industry-, and country-level innovation on firm performance pp. 231-245 Downloads
Yufei Zhang, G. Tomas M. Hult, David J. Ketchen and Roger J. Calantone
Boys do not cry: the negative effects of brand masculinity on brand emotions pp. 247-264 Downloads
Benjamin Boeuf
Touch vs. click: how computer interfaces polarize consumers’ evaluations pp. 265-277 Downloads
Xiaoyu Wang, Hean Tat Keh, Hongrui Zhao and Yijie Ai
Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices pp. 279-298 Downloads
Kunal Swani and Lauren I. Labrecque
Technical nomenclature, everyday language, and consumer inference pp. 299-310 Downloads
Ruomeng Wu, Esta D. Shah, Frank R. Kardes and Robert S. Wyer

Volume 31, issue 1, 2020

Launching the Idea Corners section of Marketing Letters pp. 1-2 Downloads
Peter N. Golder and Sandy D. Jap
Speciesism: an obstacle to AI and robot adoption pp. 3-6 Downloads
Bernd Schmitt
The cannabis industry: a natural laboratory for marketing strategy research pp. 7-12 Downloads
Mitchell C. Olsen and Keith Marion Smith
The Second Digital Revolution pp. 13-17 Downloads
Aric Rindfleisch
Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology pp. 19-23 Downloads
Geoffrey R. O. Durso, Kelly L. Haws and Baldwin M. Way
Using technology to bring online convenience to offline shopping pp. 25-29 Downloads
Marnik G. Dekimpe, Inge Geyskens and Katrijn Gielens
Why do consumers think it is fair to pay more when buying from producers versus retailers? pp. 31-35 Downloads
Gabriel E. Gonzales, Lisa E. Bolton and Margaret G. Meloy
“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels pp. 37-48 Downloads
Qiang Liu, Hongju Liu and Manohar Kalwani
Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising pp. 49-71 Downloads
Marius Johnen and Oliver Schnittka
Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness pp. 73-87 Downloads
Jiamin Yin, Yansu Wang, Jun Pang and Kanliang Wang
Can negative buzz increase awareness and purchase intent? pp. 89-104 Downloads
Jung Ah Han, Elea McDonnell Feit and Shuba Srinivasan
Celebrity influence on word of mouth: the interplay of power states and power expectations pp. 105-120 Downloads
Veronica L. Thomas, Kendra Fowler and Christina Saenger
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