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Marketing Letters

2003 - 2019

Current editor(s): Joel Steckel and Peter Golder

From Springer
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Volume 30, issue 2, 2019

Research productivity of faculty at 30 leading marketing departments pp. 121-137 Downloads
Stijn M. J. van Osselaer and Sarah Lim
The Pareto rule in marketing revisited: is it 80/20 or 70/20? pp. 139-150 Downloads
Daniel M. McCarthy and Russell S. Winer
Shipping fee schedules and return behavior pp. 151-165 Downloads
Anke Lepthien and Michel Clement
Matte matters: when matte packaging increases perceptions of food naturalness pp. 167-178 Downloads
Eva Marckhgott and Bernadette Kamleitner
Sniping in soft-close online auctions: empirical evidence from overstock pp. 179-191 Downloads
Wen Cao, Qinyang Sha, Zhiyong Yao, Dingwei Gu and Xiang Shao
The effect of message credibility, need for cognitive closure, and information sufficiency on thought-induced attitude change pp. 193-205 Downloads
Bruce E. Pfeiffer, Hélène Deval, David H. Silvera, Maria L. Cronley and Frank R. Kardes
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions pp. 207-217 Downloads
Kunter Gunasti and Timucin Ozcan
Correction to: Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory pp. 219-220 Downloads
Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen

Volume 30, issue 1, 2019

Eliza in the uncanny valley: anthropomorphizing consumer robots increases their perceived warmth but decreases liking pp. 1-12 Downloads
Seo Young Kim, Bernd H. Schmitt and Nadia M. Thalmann
A wearable sales assistant: capturing dynamic nonverbal communication behaviors using sensor technology pp. 13-25 Downloads
Sandra Pauser and Udo Wagner
Consuming together (versus separately) makes the heart grow fonder pp. 27-43 Downloads
Ximena Garcia-Rada, Lalin Anik and Dan Ariely
Spending as protection: the need for safety increases preference for luxury products pp. 45-56 Downloads
Han Ma, Hannah K. Bradshaw, Narayan Janakiraman and Sarah E. Hill
Brand loyalty evolution and the impact of category characteristics pp. 57-73 Downloads
Gauthier Casteran, Polymeros Chrysochou and Lars Meyer-Waarden
Social exclusion influences on the effectiveness of altruistic versus egoistic appeals in charitable advertising pp. 75-90 Downloads
Tae Hyun Baek, Sukki Yoon, Seeun Kim and Yeonshin Kim
Roles of a preselling strategy under asymmetric information pp. 91-105 Downloads
Xi Wang, Xu Guan and Zelong Yi
Buying free rewards: the impact of a points-plus-cash promotion on purchase and reward redemption pp. 107-118 Downloads
Ricardo Montoya and Constanza Flores
Correction to: The message in the box: how exposure to money affects charitable giving pp. 119-119 Downloads
Ahmet Ekici, Aminreza Shiri and Carter A. Mandrik

Volume 29, issue 4, 2018

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience pp. 405-419 Downloads
Jacob Brower and Pravin Nath
Should donation ads include happy victim images? The moderating role of regulatory focus pp. 421-434 Downloads
Yael Zemack-Rugar and Sona Klucarova-Travani
Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior pp. 435-449 Downloads
Olivia Petit, Carlos Velasco and Charles Spence
Narratives of technology consumption in the face of marketplace discrimination pp. 451-463 Downloads
Akon E. Ekpo, Benét DeBerry-Spence, Geraldine Rosa Henderson and Joseph Cherian
Customer participation in service recovery: a meta-analysis pp. 465-483 Downloads
Yves Van Vaerenbergh, Simon Hazée and Annelies Costers
The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity pp. 485-499 Downloads
Andrea Ordanini, Joseph C. Nunes and Anastasia Nanni
Proud volunteers: the role of self- and vicarious-pride in promoting volunteering pp. 501-519 Downloads
Felix Septianto, Billy Sung, Yuri Seo and Nursafwah Tugiman

Volume 29, issue 3, 2018

A typology of brand alliances and consumer awareness of brand alliance integration pp. 275-289 Downloads
Casey E. Newmeyer, R. Venkatesh, Julie A. Ruth and Rabikar Chatterjee
Exclusive dealing without territory exclusivity in multichannel systems: managing channel conflict and driving commitment pp. 291-305 Downloads
Alberto Sa Vinhas and Richard Gibbs
Protecting positioning innovations: the emergence of non-traditional trademark registrations pp. 307-318 Downloads
Saurabh Mishra, Demetrios Vakratsas and Alexander V. Krasnikov
The effect of traditionally marginalized groups in advertising on consumer response pp. 319-335 Downloads
Enrica N. Ruggs, Jennifer Ames Stuart and Linyun W. Yang
Warmer or cooler: the influence of ambient temperature on complex choices pp. 337-350 Downloads
Luqiong Tong, Rui (Juliet) Zhu, Yuhuang Zheng and Ping Zhao
Besting the status quo: the effect of abstract versus concrete mindsets on emotional trade-off difficulty and avoidant coping behavior pp. 351-362 Downloads
David L. Alexander and Ashley Stadler Blank
The differentiated effect of advertising on readership: evidence from a two-sided market approach pp. 363-376 Downloads
Marc Ivaldi and Catherine Muller-Vibes
The self-creation effect: making a product supports its mindful consumption and the consumer’s well-being pp. 377-389 Downloads
Johanna Brunneder and Utpal Dholakia
In God we hope, in ads we believe: the influence of religion on hope, perceived ad credibility, and purchase behavior pp. 391-404 Downloads
Samer Sarofim and Frank G. Cabano

Volume 29, issue 2, 2018

Examining the impact of celebrity endorsements across consumer segments: an empirical study of Tiger Woods’ endorsement effect on golf equipment pp. 123-136 Downloads
Timothy P. Derdenger
The message in the box: how exposure to money affects charitable giving pp. 137-149 Downloads
Ahmet Ekici and Aminreza Shiri
How reviewers’ use of profanity affects perceived usefulness of online reviews pp. 151-163 Downloads
Michael Hair and Timucin Ozcan
Effects of physical cleansing on subsequent unhealthy eating pp. 165-176 Downloads
Jungkeun Kim, Jae-Eun Kim and Jongwon Park
Harnessing the creative potential of consumers: money, participation, and creativity in idea crowdsourcing pp. 177-188 Downloads
Oguz Ali Acar
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market pp. 189-205 Downloads
Minyoung Kim, Sunghoon Kim and Jongkuk Lee
The effect of control priming on irresponsible financial behavior pp. 207-223 Downloads
Mohammed Hazzouri and Kelley J. Main
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues pp. 225-239 Downloads
Elizabeth A. Minton, Richie L. Liu and Christopher T. Lee
Implicit and explicit preferences for brand name sounds pp. 241-259 Downloads
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter and James J. Kellaris
Penny wise and pound foolish? How thinking style affects price cognition pp. 261-273 Downloads
Lingjiang Lora Tu and Chris Pullig

Volume 29, issue 1, 2018

Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value pp. 1-12 Downloads
Nicole Hanson and Wonjoo Yun
PLease do not answer if you are reading this: respondent attention in online panels pp. 13-21 Downloads
Leonard J. Paas and Meike Morren
Visual attention, buying impulsiveness, and consumer behavior pp. 23-35 Downloads
Hayk Khachatryan, Alicia Rihn, Bridget Behe, Charles Hall, Benjamin Campbell, Jennifer Dennis and Chengyan Yue
Are two brands better than one? Investigating the effects of co-branding in advertising on audience memory pp. 37-48 Downloads
Cathy Nguyen, Jenni Romaniuk, Margaret Faulkner and Justin Cohen
Place the good after the bad: effects of emotional shifts on consumer memory pp. 49-60 Downloads
Gianluigi Guido, Marco Pichierri and Giovanni Pino
What else can your payment card do? Multifunctionality of payment modes can reduce payment transparency pp. 61-72 Downloads
Rufina Gafeeva, Erik Hoelzl and Holger Roschk
When the purpose lies within: Maximizers and satisfaction with autotelic choices pp. 73-85 Downloads
Michail D. Kokkoris
Reciprocal value sharing in manufacturer-retailer relationships: the case of new product introductions pp. 87-100 Downloads
Tereza Dean, David A. Griffith and Roger J. Calantone
Risking the self: the impact of self-esteem on negative word-of-mouth behavior pp. 101-113 Downloads
Matthew Philp, Martin A. Pyle and Laurence Ashworth
Are rival team fans a curse for home team sponsors? The moderating effects of fit, oppositional loyalty, and league sponsoring pp. 115-122 Downloads
Erik L. Olson
Page updated 2019-12-11