Marketing Letters

2003 - 2022

Current editor(s): Joel Steckel and Peter Golder

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Volume 33, issue 2, 2022

To buy or how much to buy? Partition dependence in purchase-quantity decisions pp. 177-188

Nader T. Tavassoli and Matteo Visentin

Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio pp. 189-201

Karthik Sridhar, Ashish Kumar and Ram Bezawada

The effect of competition on product removal pp. 203-214

Xabier Barriola

Consumer motives for buying regional products: the REGIOSCALE pp. 215-236

Nadine Waehning and Raffaele Filieri

Building consumer connection with new brands through rituals: the role of mindfulness pp. 237-250

Maggie Wenjing Liu, Qichao Zhu and Xian Wang

Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior pp. 251-276

Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin and William T. Ross

We are more tolerant than I: self-construal and consumer responses toward deceptive advertising pp. 277-291

Sohyun Bae, Xiaoyan Liu and Sharon Ng

Strengthening the satisfaction loyalty link: the role of relational switching costs pp. 293-310

Heiner Evanschitzky, Valentina Stan and Liane Nagengast

Speaking the same language: the power of words in crowdfunding success and failure pp. 311-323

Ling Peng, Geng Cui, Ziru Bao and Shuman Liu

The street music business: consumer responses to buskers performing on the street and on online video platforms pp. 325-350

Samuel Stäbler and Kim Katharina Mierisch

Virtual currencies: different schemes and research opportunities pp. 351-360

Gianluca Scheidegger and Priya Raghubir

Volume 33, issue 1, 2022

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations pp. 1-4

Aparna A. Labroo, Natalie Mizik and Russell Winer

The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences pp. 5-17

Kao Si and Xianchi Dai

The role of timeframes in the retrieval and temporal location judgments of past events pp. 19-25

Yanping Tu and Dilip Soman

Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences pp. 27-30

Cassandra Denise Davis and Aimee Drolet

When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms pp. 31-43

Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John

The effect of unavailable donation opportunities on donation choice pp. 45-60

Coby Morvinski

Anthropomorphizing makes material goods as happiness-inducing as experiences pp. 61-73

Jacob C. Lee, Sara Kim and Phyllis Xue Wang

Using virtual reality to increase charitable donations pp. 75-87

Kirk Kristofferson, Michelle E. Daniels and Andrea C. Morales

Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions pp. 89-112

Felix Eggers and Fabian Eggers

The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures pp. 113-128

Rumen Pozharliev, Matteo Angelis and Dario Rossi

ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION pp. 129-142

Sungwoo Choi, Stella X Liu and Choongbeom Choi

The impact of lay beliefs about AI on adoption of algorithmic advice pp. 143-155

Benjamin von Walter, Dietmar Kremmel and Bruno Jäger

Anthropomorphized artificial intelligence, attachment, and consumer behavior pp. 157-162

Erik Hermann

Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines pp. 163-169

Delphine Caruelle, Poja Shams, Anders Gustafsson and Line Lervik-Olsen

Correction to: Mobility as a service (MaaS): the importance of transportation psychology pp. 171-171

Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao

Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption pp. 173-176

Sungwoo Choi, Stella X. Liu and Choongbeom Choi

Volume 32, issue 4, 2021

Feedback as a two-way street: when and why rating consumers fails pp. 351-362

Tami Kim, Lalin Anik and Luca Cian

Taking marketing strategy risks with seemingly no expected gains pp. 363-377

Yuanfang Lin and Amit Pazgal

Retailer voluntary investment against a threat of manufacturer encroachment pp. 379-395

Jumpei Hamamura and Yusuke Zennyo

The cloud and its silver lining: negative and positive spillovers from automotive recalls pp. 397-409

Verdiana Giannetti and Raji Srinivasan

How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications pp. 411-423

Paolo Antonetti and Ilaria Baghi

In the world of plastics: how thinking style influences preference for cosmetic surgery pp. 425-439

Sarah Mittal, Katherine Rice Warnell and David H. Silvera

Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements pp. 441-454

Pornchanoke Tipgomut, Leonard J. Paas and Angela McNaught

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics pp. 455-476

Saeid Vafainia, Els Breugelmans and Tammo H. A. Bijmolt

Longing for the past and embracing the new: Does nostalgia increase new product adoption? pp. 477-498

Kun Zhou, Xiaoyin Ye and Jun Ye

Adoption patterns over time: a replication pp. 499-511

Gil Appel and Eitan Muller

Volume 32, issue 3, 2021

Introduction to special issue on gender and ethnicity in the marketing professoriate pp. 273-274

Aparna A. Labroo, Natalie Mizik and Russell S. Winer

2019 Academic Marketing Climate Survey: motivation, results, and recommendations pp. 275-297

Jeff Galak and Barbara E. Kahn

Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 299-306

Tonya Williams Bradford and Vanessa Perry

Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 307-312

David B. Wooten and Nakeisha S. Ferguson

Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021) pp. 313-323

Ethan Pew, César Zamudio and Hua (Meg) Meng

Gender diversity in academic publishing—comment on Galak and Kahn (2021) pp. 325-336

Wiebke I. Y. Keller, Franziska Müller, Malik Stromberg and Dominik Papies

Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations” pp. 337-339

John Deighton

Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey pp. 341-347

Susan Dobscha

2019 Academic Marketing Climate Survey: response to commentaries pp. 349-350

Jeff Galak and Barbara E. Kahn

Volume 32, issue 2, 2021

Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic pp. 135-148

Elizabeth A. Minton and Frank G. Cabano

How limited consumption experiences affect word of mouth pp. 149-163

Christina Saenger and Veronica L. Thomas

The Chief Marketing Officer: an antidote to myopic earnings management practices pp. 165-178

Preetinder Kaur, Sridhar N Ramaswami and Raghuram Bommaraju

Text is gendered: the role of letter case pp. 179-190

Aekyoung Kim and Sam J. Maglio

All that glitters is not gold: when glossy packaging hurts brand trust pp. 191-202

Yegyu Han and Mario Pandelaere

The role of betrayal in the response to value and performance brand crisis pp. 203-217

Ilaria Baghi and Veronica Gabrielli

Consumer responses toward symmetric versus asymmetric facial expression emojis pp. 219-230

Ganga S. Urumutta Hewage, Yue Liu, Ze Wang and Huifang Mao

Emotion regulation in the marketplace: the role of pleasant brand personalities pp. 231-245

Rebecca K. Trump and Kevin P. Newman

Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays pp. 247-260

Stephan Olk, Dieter K. Tscheulin and Jörg Lindenmeier

A construal-level approach to hedonic and utilitarian shopping orientation pp. 261-271

Daniele Scarpi

Volume 32, issue 1, 2021

A first look at online reputation on Airbnb, where every stay is above average pp. 1-16

Georgios Zervas, Davide Proserpio and John W. Byers

How common is new product failure and when does it vary? pp. 17-32

Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja and Armando Maria Corsi

Understanding and motivating salesperson resilience pp. 33-45

Valerie Good, Douglas E. Hughes and Alexander C. LaBrecque

Reward strategy spillover effects on observer cooperation in business networks pp. 47-59

Hannah S. Lee and David A. Griffith

Sinfully decadent: priming effects of immoral advertising symbols on indulgence pp. 61-73

Jasmina Ilicic, Stacey M. Brennan and Alicia Kulczynski

Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret pp. 75-89

Jamie L. Grigsby, Robert D. Jewell and Colin Campbell

Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior pp. 91-110

Felix Septianto and Widya Paramita

Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus pp. 111-122

Nhat Quang Le, Magne Supphellen and Richard P. Bagozzi

Blockchain: a game changer for marketers? pp. 123-128

Mark R. Gleim and Jennifer L. Stevens

Exogenous brand crises: brand infection and contamination pp. 129-133

Kimberly A. Whitler, Ali Besharat and Saim Kashmiri