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Marketing Letters

2003 - 2022

Current editor(s): Joel Steckel and Peter Golder

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Volume 33, issue 2, 2022

To buy or how much to buy? Partition dependence in purchase-quantity decisions pp. 177-188 Downloads
Nader T. Tavassoli and Matteo Visentin
Investigating cross-media effects in a multichannel marketing environment: the role of email, catalog, television, and radio pp. 189-201 Downloads
Karthik Sridhar, Ashish Kumar and Ram Bezawada
The effect of competition on product removal pp. 203-214 Downloads
Xabier Barriola
Consumer motives for buying regional products: the REGIOSCALE pp. 215-236 Downloads
Nadine Waehning and Raffaele Filieri
Building consumer connection with new brands through rituals: the role of mindfulness pp. 237-250 Downloads
Maggie Wenjing Liu, Qichao Zhu and Xian Wang
Does music really work? The two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior pp. 251-276 Downloads
Shuai Yang, Xinyu Chang, Sixing Chen, Shan Lin and William T. Ross
We are more tolerant than I: self-construal and consumer responses toward deceptive advertising pp. 277-291 Downloads
Sohyun Bae, Xiaoyan Liu and Sharon Ng
Strengthening the satisfaction loyalty link: the role of relational switching costs pp. 293-310 Downloads
Heiner Evanschitzky, Valentina Stan and Liane Nagengast
Speaking the same language: the power of words in crowdfunding success and failure pp. 311-323 Downloads
Ling Peng, Geng Cui, Ziru Bao and Shuman Liu
The street music business: consumer responses to buskers performing on the street and on online video platforms pp. 325-350 Downloads
Samuel Stäbler and Kim Katharina Mierisch
Virtual currencies: different schemes and research opportunities pp. 351-360 Downloads
Gianluca Scheidegger and Priya Raghubir

Volume 33, issue 1, 2022

Sparking conversations: Editors’ Pick with commentaries and thematic article compilations pp. 1-4 Downloads
Aparna A. Labroo, Natalie Mizik and Russell Winer
The memory-search frame effect: impacts on consumers’ retrieval and evaluation of consumption experiences pp. 5-17 Downloads
Kao Si and Xianchi Dai
The role of timeframes in the retrieval and temporal location judgments of past events pp. 19-25 Downloads
Yanping Tu and Dilip Soman
Commentary: the role of age in consumer’s retrieval and evaluation of consumption experiences pp. 27-30 Downloads
Cassandra Denise Davis and Aimee Drolet
When Less is More: Consumers Prefer Brands that Donate More in Relative versus Absolute Terms pp. 31-43 Downloads
Elizabeth A. Keenan, Anne V. Wilson and Leslie K. John
The effect of unavailable donation opportunities on donation choice pp. 45-60 Downloads
Coby Morvinski
Anthropomorphizing makes material goods as happiness-inducing as experiences pp. 61-73 Downloads
Jacob C. Lee, Sara Kim and Phyllis Xue Wang
Using virtual reality to increase charitable donations pp. 75-87 Downloads
Kirk Kristofferson, Michelle E. Daniels and Andrea C. Morales
Drivers of autonomous vehicles—analyzing consumer preferences for self-driving car brand extensions pp. 89-112 Downloads
Felix Eggers and Fabian Eggers
The effect of augmented reality versus traditional advertising: a comparison between neurophysiological and self-reported measures pp. 113-128 Downloads
Rumen Pozharliev, Matteo Angelis and Dario Rossi
ROBOT–BRAND FIT THE INFLUENCE OF BRAND PERSONALITY ON CONSUMER REACTIONS TO SERVICE ROBOT ADOPTION pp. 129-142 Downloads
Sungwoo Choi, Stella X Liu and Choongbeom Choi
The impact of lay beliefs about AI on adoption of algorithmic advice pp. 143-155 Downloads
Benjamin von Walter, Dietmar Kremmel and Bruno Jäger
Anthropomorphized artificial intelligence, attachment, and consumer behavior pp. 157-162 Downloads
Erik Hermann
Affective Computing in Marketing: Practical Implications and Research Opportunities Afforded by Emotionally Intelligent Machines pp. 163-169 Downloads
Delphine Caruelle, Poja Shams, Anders Gustafsson and Line Lervik-Olsen
Correction to: Mobility as a service (MaaS): the importance of transportation psychology pp. 171-171 Downloads
Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao
Correction to: Robot–brand fit the influence of brand personality on consumer reactions to service robot adoption pp. 173-176 Downloads
Sungwoo Choi, Stella X. Liu and Choongbeom Choi

Volume 32, issue 4, 2021

Feedback as a two-way street: when and why rating consumers fails pp. 351-362 Downloads
Tami Kim, Lalin Anik and Luca Cian
Taking marketing strategy risks with seemingly no expected gains pp. 363-377 Downloads
Yuanfang Lin and Amit Pazgal
Retailer voluntary investment against a threat of manufacturer encroachment pp. 379-395 Downloads
Jumpei Hamamura and Yusuke Zennyo
The cloud and its silver lining: negative and positive spillovers from automotive recalls pp. 397-409 Downloads
Verdiana Giannetti and Raji Srinivasan
How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications pp. 411-423 Downloads
Paolo Antonetti and Ilaria Baghi
In the world of plastics: how thinking style influences preference for cosmetic surgery pp. 425-439 Downloads
Sarah Mittal, Katherine Rice Warnell and David H. Silvera
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements pp. 441-454 Downloads
Pornchanoke Tipgomut, Leonard J. Paas and Angela McNaught
Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics pp. 455-476 Downloads
Saeid Vafainia, Els Breugelmans and Tammo H. A. Bijmolt
Longing for the past and embracing the new: Does nostalgia increase new product adoption? pp. 477-498 Downloads
Kun Zhou, Xiaoyin Ye and Jun Ye
Adoption patterns over time: a replication pp. 499-511 Downloads
Gil Appel and Eitan Muller

Volume 32, issue 3, 2021

Introduction to special issue on gender and ethnicity in the marketing professoriate pp. 273-274 Downloads
Aparna A. Labroo, Natalie Mizik and Russell S. Winer
2019 Academic Marketing Climate Survey: motivation, results, and recommendations pp. 275-297 Downloads
Jeff Galak and Barbara E. Kahn
Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 299-306 Downloads
Tonya Williams Bradford and Vanessa Perry
Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 307-312 Downloads
David B. Wooten and Nakeisha S. Ferguson
Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021) pp. 313-323 Downloads
Ethan Pew, César Zamudio and Hua (Meg) Meng
Gender diversity in academic publishing—comment on Galak and Kahn (2021) pp. 325-336 Downloads
Wiebke I. Y. Keller, Franziska Müller, Malik Stromberg and Dominik Papies
Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations” pp. 337-339 Downloads
John Deighton
Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey pp. 341-347 Downloads
Susan Dobscha
2019 Academic Marketing Climate Survey: response to commentaries pp. 349-350 Downloads
Jeff Galak and Barbara E. Kahn

Volume 32, issue 2, 2021

Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic pp. 135-148 Downloads
Elizabeth A. Minton and Frank G. Cabano
How limited consumption experiences affect word of mouth pp. 149-163 Downloads
Christina Saenger and Veronica L. Thomas
The Chief Marketing Officer: an antidote to myopic earnings management practices pp. 165-178 Downloads
Preetinder Kaur, Sridhar N Ramaswami and Raghuram Bommaraju
Text is gendered: the role of letter case pp. 179-190 Downloads
Aekyoung Kim and Sam J. Maglio
All that glitters is not gold: when glossy packaging hurts brand trust pp. 191-202 Downloads
Yegyu Han and Mario Pandelaere
The role of betrayal in the response to value and performance brand crisis pp. 203-217 Downloads
Ilaria Baghi and Veronica Gabrielli
Consumer responses toward symmetric versus asymmetric facial expression emojis pp. 219-230 Downloads
Ganga S. Urumutta Hewage, Yue Liu, Ze Wang and Huifang Mao
Emotion regulation in the marketplace: the role of pleasant brand personalities pp. 231-245 Downloads
Rebecca K. Trump and Kevin P. Newman
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays pp. 247-260 Downloads
Stephan Olk, Dieter K. Tscheulin and Jörg Lindenmeier
A construal-level approach to hedonic and utilitarian shopping orientation pp. 261-271 Downloads
Daniele Scarpi

Volume 32, issue 1, 2021

A first look at online reputation on Airbnb, where every stay is above average pp. 1-16 Downloads
Georgios Zervas, Davide Proserpio and John W. Byers
How common is new product failure and when does it vary? pp. 17-32 Downloads
Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja and Armando Maria Corsi
Understanding and motivating salesperson resilience pp. 33-45 Downloads
Valerie Good, Douglas E. Hughes and Alexander C. LaBrecque
Reward strategy spillover effects on observer cooperation in business networks pp. 47-59 Downloads
Hannah S. Lee and David A. Griffith
Sinfully decadent: priming effects of immoral advertising symbols on indulgence pp. 61-73 Downloads
Jasmina Ilicic, Stacey M. Brennan and Alicia Kulczynski
Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret pp. 75-89 Downloads
Jamie L. Grigsby, Robert D. Jewell and Colin Campbell
Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior pp. 91-110 Downloads
Felix Septianto and Widya Paramita
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus pp. 111-122 Downloads
Nhat Quang Le, Magne Supphellen and Richard P. Bagozzi
Blockchain: a game changer for marketers? pp. 123-128 Downloads
Mark R. Gleim and Jennifer L. Stevens
Exogenous brand crises: brand infection and contamination pp. 129-133 Downloads
Kimberly A. Whitler, Ali Besharat and Saim Kashmiri
Page updated 2022-08-15