Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

From Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

Access Statistics for this journal.
Is something missing from the series or not right? See the RePEc data check for the archive and series.

Volume 18, issue 4, 2007

Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products pp. 211-221

Aimee Drolet, Patti Williams and Loraine Lau-Gesk

Compromising the compromise effect: Brands matter pp. 223-236

Francisca Sinn, Sandra Milberg, Leonardo Epstein and Ronald Goodstein

The relationship between FSI advertising style and coupon redemption pp. 237-247

Harper Roehm and Michelle Roehm

Quality of past performance: Impact on consumers’ responses to service failure pp. 249-264

Rodolfo Vázquez-Casielles, Ana del Río-Lanza and Ana Díaz-Martín

Organizational identification as a determinant of customer orientation in service organizations pp. 265-278

Jan Wieseke, Johannes Ullrich, Oliver Christ and Rolf Dick

The impact of a product’s country-of-origin on compromise and attraction effects pp. 279-291

Shih-Chieh Chuang and HsiuJu Yen

Volume 18, issue 3, 2007

Category management, product assortment, and consumer welfare pp. 135-148

Shailendra Gajanan, Suman Basuroy and Srinath Beldona

Leveraging brand equity to attract human capital pp. 149-164

Devon DelVecchio, Cheryl Jarvis, Richard Klink and Brian Dineen

Nonverbal cues-based first impressions: Impression formation through exposure to static images pp. 165-179

Rebecca Walker Naylor

The price-perceived quality relationship: A meta-analytic review and assessment of its determinants pp. 181-196

Franziska Völckner and Julian Hofmann

Self-referencing and consumer evaluations of larger-sized female models: A weight locus of control perspective pp. 197-209

Brett Martin, Ekant Veer and Simon Pervan

Volume 18, issue 1, 2007

The positive and negative effects of inventory on category purchase: An empirical analysis pp. 1-14

David Bell and Yasemin Boztug

Lead users and the adoption and diffusion of new products: Insights from two extreme sports communities pp. 15-30

Martin Schreier, Stefan Oberhauser and Reinhard Prügl

Strategy and response to purchase intention questions pp. 31-44

Jayson Lusk, Leatta McLaughlin and Sara Jaeger

Isolating the geodemographic characterisation of retail format choice from the effects of spatial convenience pp. 45-59

Óscar González-Benito, César Bustos-Reyes and Pablo Muñoz-Gallego

Brand extension naming strategies: An exploratory study of the impact of brand traits pp. 61-72

Wilfried Vanhonacker

On dynamic selection of households for direct marketing based on Markov chain models with memory pp. 73-84

Pieter Otter

Affective responses to service failure: Anger, regret, and retaliatory versus conciliatory responses pp. 85-99

Carolyn Bonifield and Catherine Cole

The influence of TV viewing on consumers' body images and related consumption behavior pp. 101-116

Martin Eisend and Jana Möller

Shelf sequence and proximity effects on online grocery choices pp. 117-133

Els Breugelmans, Katia Campo and Els Gijsbrechts

Volume 17, issue 4, 2006

When giving some away makes sense to jump-start the diffusion process pp. 243-254

Donald Lehmann and Mercedes Esteban-Bravo

The no-choice option and dual response choice designs pp. 255-268

Jeff Brazell, Christopher Diener, Ekaterina Karniouchina, William Moore, Válerie Séverin and Pierre-Francois Uldry

The consumer as advocate: Self-relevance, culture, and word-of-mouth pp. 269-279

Cindy Chung and Peter Darke

Personal loan users’ mental integration of payment and consumption pp. 281-294

Bernadette Kamleitner and Erich Kirchler

Means matter, but variance matter too: Decomposing response latency influences on variance heterogeneity in stated preference experiments pp. 295-310

John Rose and Iain Black

“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions pp. 311-321

Hyeong Kim and Thomas Kramer

Brand value creation: Analysis of the Interbrand-Business Week brand value rankings pp. 323-331

Singfat Chu and Hean Tat Keh

Volume 17, issue 3, 2006

The effects of discussion and question wording on self and proxy reports of behavioral frequencies pp. 167-180

Barbara Bickart, Joan Phillips and Johnny Blair

Measuring and managing the essence of a brand personality pp. 181-192

Johan Rekom, Gabriele Jacobs and Peeter Verlegh

The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices pp. 193-203

Hyeong Kim and Thomas Kramer

Can good marketing carry a bad product? Evidence from the motion picture industry pp. 205-219

Thorsten Hennig-Thurau, Mark Houston and Shrihari Sridhar

A latent structure factor analytic approach for customer satisfaction measurement pp. 221-238

Jianan Wu, Wayne DeSarbo, Pu-Ju Chen and Yao-Yi Fu

Volume 17, issue 2, 2006

Some antecedents and outcomes of brand love pp. 79-89

Barbara Carroll and Aaron Ahuvia

An exploratory analysis of the determinants of cooperative advertising participation rates pp. 91-102

Matthew Nagler

“I love it” or “I hate it”? The positivity effect in stated preferences for agent evaluation pp. 103-117

Andrew Gershoff, Ashesh Mukherjee and Anirban Mukhopadhyay

Comparing the generalizability of online and mail surveys in cross-national service quality research pp. 119-136

Elisabeth Deutskens, Ad Jong, Ko Ruyter and Martin Wetzels

An empirical comparison of methods for measuring consumers’ willingness to pay pp. 137-149

Franziska Voelckner

Interaction between two types of information on reactions to delays pp. 151-162

Michael Hui, Alan Tse and Lianxi Zhou

Volume 16, issue 3, 2005

Choice Research: A Wealth of Perspectives pp. 173-182

Dipankar Chakravarti, Atanu Sinha and JaeWhan Kim

Statistical Analysis of Choice Experiments and Surveys pp. 183-196

Daniel McFadden, Albert Bemmaor, Francis Caro, Jeff Dominitz, Byung-Hill Jun, Arthur Lewbel, Rosa Matzkin, Francesca Molinari, Norbert Schwarz, Robert Willis and Joachim Winter

Adjusting Choice Models to Better Predict Market Behavior pp. 197-208

Greg Allenby, Geraldine Fennell, Joel Huber, Thomas Eagle, Tim Gilbride, Dan Horsky, Jaehwan Kim, Peter Lenk, Rich Johnson, Elie Ofek, Bryan Orme, Thomas Otter and Joan Walker

Recent Advances in Structural Econometric Modeling: Dynamics, Product Positioning and Entry pp. 209-224

Jean-Pierre Dubé, K. Sudhir, Andrew Ching, Gregory Crawford, Michaela Draganska, Jeremy Fox, Wesley Hartmann, Günter Hitsch, V. Viard, J. Miguel Villas-Boas and Naufel Vilcassim

Theory-Driven Choice Models pp. 225-237

Tulin Erdem, Kannan Srinivasan, Wilfred Amaldoss, Patrick Bajari, Hai Che, Teck Ho, Wes Hutchinson, Michael Katz, Michael Keane, Robert Meyer and Peter Reiss

Models of Multi-Category Choice Behavior pp. 239-254

P. Seetharaman, Siddhartha Chib, Andrew Ainslie, Peter Boatwright, Tat Chan, Sachin Gupta, Nitin Mehta, Vithala Rao and Andrei Strijnev

Recent Progress on Endogeneity in Choice Modeling pp. 255-265

Jordan Louviere, Kenneth Train, Moshe Ben-Akiva, Chandra Bhat, David Brownstone, Trudy Cameron, Richard Carson, J. Deshazo, Denzil Fiebig, William Greene, David Hensher and Donald Waldman

Spatial Models in Marketing pp. 267-278

Eric Bradlow, Bart Bronnenberg, Gary Russell, Neeraj Arora, David Bell, Sri Duvvuri, Frankel Hofstede, Catarina Sismeiro, Raphael Thomadsen and Sha Yang

Choice Models and Customer Relationship Management pp. 279-291

Wagner Kamakura, Carl Mela, Asim Ansari, Anand Bodapati, Pete Fader, Raghuram Iyengar, Prasad Naik, Scott Neslin, Baohong Sun, Peter Verhoef, Michel Wedel and Ron Wilcox

Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry pp. 293-308

Puneet Manchanda, Dick Wittink, Andrew Ching, Paris Cleanthous, Min Ding, Xiaojing Dong, Peter Leeflang, Sanjog Misra, Natalie Mizik, Sridhar Narayanan, Thomas Steenburgh, Jaap Wieringa, Marta Wosinska and Ying Xie

Choice in Interactive Environments pp. 309-320

Joel Steckel, Russell Winer, Randolph Bucklin, Benedict Dellaert, Xavier Drèze, Gerald Häubl, Sandy Jap, John Little, Tom Meyvis, Alan Montgomery and Arvind Rangaswamy

A New Look at Constructed Choice Processes pp. 321-333

Dale Griffin, Wendy Liu and Uzma Khan

Choice Based on Goals pp. 335-346

Stijn Osselaer, Suresh Ramanathan, Margaret Campbell, Joel Cohen, Jeannette Dale, Paul Herr, Chris Janiszewski, Arie Kruglanski, Angela Lee, Stephen Read, J. Russo and Nader Tavassoli

The Psychology of Intertemporal Discounting: Why are Distant Events Valued Differently from Proximal Ones? pp. 347-360

Dilip Soman, George Ainslie, Shane Frederick, Xiuping Li, John Lynch, Page Moreau, Andrew Mitchell, Daniel Read, Alan Sawyer, Yaacov Trope, Klaus Wertenbroch and Gal Zauberman

Incorporating Behavioral Anomalies in Strategic Models pp. 361-373

Chakravarthi Narasimhan, Chuan He, Eric Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu and Zhong Zhang

Decision Neuroscience pp. 375-386

Baba Shiv, Antoine Bechara, Irwin Levin, Joseph Alba, James Bettman, Laurette Dube, Alice Isen, Barbara Mellers, Ale Smidts, Susan Grant and A. Mcgraw

Decision Strategy and Structure in Households: A “Groups” Perspective pp. 387-399

Wiktor Adamowicz, Michel Hanemann, Joffre Swait, Reed Johnson, David Layton, Michel Regenwetter, Torsten Reimer and Robert Sorkin

Economics, Psychology, and Social Dynamics of Consumer Bidding in Auctions pp. 401-413

Amar Cheema, Peter Popkowski Leszczyc, Rajesh Bagchi, Richard Bagozzi, James Cox, Utpal Dholakia, Eric Greenleaf, Amit Pazgal, Michael Rothkopf, Michael Shen, Shyam Sunder and Robert Zeithammer

The Firm's Management of Social Interactions pp. 415-428

David Godes, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh

Cognition, Persuasion and Decision Making in Older Consumers pp. 429-441

Carolyn Yoon, Gilles Laurent, Helene Fung, Richard Gonzalez, Angela Gutchess, Trey Hedden, Raphaëlle Lambert-Pandraud, Mara Mather, Denise Park, Ellen Peters and Ian Skurnik

Psychology, Behavioral Economics, and Public Policy pp. 443-454

On Amir, Dan Ariely, Alan Cooke, David Dunning, Nicholas Epley, Uri Gneezy, Botond Koszegi, Donald Lichtenstein, Nina Mazar, Sendhil Mullainathan, Drazen Prelec, Eldar Shafir and Jose Silva

Volume 16, issue 2, 2005

The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”? pp. 75-86

Morris Holbrook

Blissful Insularity: When Brands are Judged in Isolation from Competitors pp. 87-97

Steven Posavac, Frank Kardes, David Sanbonmatsu and Gavan Fitzsimons

Optimal Duration of Magazine Promotions pp. 99-114

Mercedes Esteban-Bravo, José Múgica and Jose Vidal-Sanz

Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries pp. 115-128

Bernard Dubois, Sandor Czellar and Gilles Laurent

Do Certified Mail Third-Wave Follow-ups Really Boost Response Rates and Quality? pp. 129-141

Jeffrey Schmidt, Roger Calantone, Abbie Griffin and Mitzi Montoya-Weiss

A Positive Theory of Private Label: A Strategic Role of Private Label in a Duopoly National-Brand Market pp. 143-161

Chi-Cheng Wu and Chih-Jen Wang

Volume 16, issue 1, 2005

Consumer Choices Under Small Probabilities: Overweighting or Underweighting? pp. 5-18

Rong Chen and Jianmin Jia

Allocating a Promotion Budget between Advertising and Sales Contest Prizes: An Integrated Marketing Communications Perspective pp. 19-35

Pushkar Murthy and Murali Mantrala

The Impact of Price Disclosure on Dynamic Shopping Decisions pp. 37-52

Benedict Dellaert, Vladislav Golounov and Jaideep Prabhu

Do Style-Goods Retailers’ Demands for Guaranteed Profit Margins Unfairly Exploit Vendors? pp. 53-66

Murali Mantrala, Suman Basuroy and Shailendra Gajanan