Sequential sampling models of choice: Some recent advances

Thomas Otter, Joe Johnson (), Jörg Rieskamp, Greg Allenby (), Jeff Brazell (), Adele Diederich (), J. Hutchinson (), Steven MacEachern (), Shiling Ruan () and Jim Townsend ()

Marketing Letters, 2008, vol. 19, issue 3, 255-267

Keywords: Luce’s Axiom; Choice models; Diffusion models; Race models; Human information processing; Response time; Optimal decision making; Likelihood based inference (search for similar items in EconPapers)
Date: 2008
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Citations: View citations in EconPapers (13)

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DOI: 10.1007/s11002-008-9039-0

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