Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Volume 32, issue 4, 2021

Feedback as a two-way street: when and why rating consumers fails pp. 351-362

Tami Kim, Lalin Anik and Luca Cian

Taking marketing strategy risks with seemingly no expected gains pp. 363-377

Yuanfang Lin and Amit Pazgal

Retailer voluntary investment against a threat of manufacturer encroachment pp. 379-395

Jumpei Hamamura and Yusuke Zennyo

The cloud and its silver lining: negative and positive spillovers from automotive recalls pp. 397-409

Verdiana Giannetti and Raji Srinivasan

How the sender’s positioning and the target’s CSR record influence the effectiveness of scapegoating crisis communications pp. 411-423

Paolo Antonetti and Ilaria Baghi

In the world of plastics: how thinking style influences preference for cosmetic surgery pp. 425-439

Sarah Mittal, Katherine Rice Warnell and David H. Silvera

Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements pp. 441-454

Pornchanoke Tipgomut, Leonard J. Paas and Angela McNaught

Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics pp. 455-476

Saeid Vafainia, Els Breugelmans and Tammo H. A. Bijmolt

Longing for the past and embracing the new: Does nostalgia increase new product adoption? pp. 477-498

Kun Zhou, Xiaoyin Ye and Jun Ye

Adoption patterns over time: a replication pp. 499-511

Gil Appel and Eitan Muller

Volume 32, issue 3, 2021

Introduction to special issue on gender and ethnicity in the marketing professoriate pp. 273-274

Aparna A. Labroo, Natalie Mizik and Russell S. Winer

2019 Academic Marketing Climate Survey: motivation, results, and recommendations pp. 275-297

Jeff Galak and Barbara E. Kahn

Marketing while Black: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 299-306

Tonya Williams Bradford and Vanessa Perry

Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey pp. 307-312

David B. Wooten and Nakeisha S. Ferguson

Beyond perception: the role of gender across marketing scholars’ careers, in reply to Galak and Kahn (2021) pp. 313-323

Ethan Pew, César Zamudio and Hua (Meg) Meng

Gender diversity in academic publishing—comment on Galak and Kahn (2021) pp. 325-336

Wiebke I. Y. Keller, Franziska Müller, Malik Stromberg and Dominik Papies

Commentary on “2019 Academic Marketing Climate Survey: motivation, results and recommendations” pp. 337-339

John Deighton

Connecting DEI to explicit and implicit gendered workplace discrimination, harassment, and assault: a commentary on 2019 Marketing Climate Survey pp. 341-347

Susan Dobscha

2019 Academic Marketing Climate Survey: response to commentaries pp. 349-350

Jeff Galak and Barbara E. Kahn

Volume 32, issue 2, 2021

Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic pp. 135-148

Elizabeth A. Minton and Frank G. Cabano

How limited consumption experiences affect word of mouth pp. 149-163

Christina Saenger and Veronica L. Thomas

The Chief Marketing Officer: an antidote to myopic earnings management practices pp. 165-178

Preetinder Kaur, Sridhar N Ramaswami and Raghuram Bommaraju

Text is gendered: the role of letter case pp. 179-190

Aekyoung Kim and Sam J. Maglio

All that glitters is not gold: when glossy packaging hurts brand trust pp. 191-202

Yegyu Han and Mario Pandelaere

The role of betrayal in the response to value and performance brand crisis pp. 203-217

Ilaria Baghi and Veronica Gabrielli

Consumer responses toward symmetric versus asymmetric facial expression emojis pp. 219-230

Ganga S. Urumutta Hewage, Yue Liu, Ze Wang and Huifang Mao

Emotion regulation in the marketplace: the role of pleasant brand personalities pp. 231-245

Rebecca K. Trump and Kevin P. Newman

Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays pp. 247-260

Stephan Olk, Dieter K. Tscheulin and Jörg Lindenmeier

A construal-level approach to hedonic and utilitarian shopping orientation pp. 261-271

Daniele Scarpi

Volume 32, issue 1, 2021

A first look at online reputation on Airbnb, where every stay is above average pp. 1-16

Georgios Zervas, Davide Proserpio and John W. Byers

How common is new product failure and when does it vary? pp. 17-32

Kirsten Victory, Magda Nenycz-Thiel, John Dawes, Arry Tanusondjaja and Armando Maria Corsi

Understanding and motivating salesperson resilience pp. 33-45

Valerie Good, Douglas E. Hughes and Alexander C. LaBrecque

Reward strategy spillover effects on observer cooperation in business networks pp. 47-59

Hannah S. Lee and David A. Griffith

Sinfully decadent: priming effects of immoral advertising symbols on indulgence pp. 61-73

Jasmina Ilicic, Stacey M. Brennan and Alicia Kulczynski

Have your cake and eat it too: how invoking post-purchase hyperopia mitigates impulse purchase regret pp. 75-89

Jamie L. Grigsby, Robert D. Jewell and Colin Campbell

Sad but smiling? How the combination of happy victim images and sad message appeals increase prosocial behavior pp. 91-110

Felix Septianto and Widya Paramita

Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus pp. 111-122

Nhat Quang Le, Magne Supphellen and Richard P. Bagozzi

Blockchain: a game changer for marketers? pp. 123-128

Mark R. Gleim and Jennifer L. Stevens

Exogenous brand crises: brand infection and contamination pp. 129-133

Kimberly A. Whitler, Ali Besharat and Saim Kashmiri

Volume 31, issue 4, 2020

Editorial: Relaunching Marketing Letters pp. 311-314

Eric T. Bradlow, Peter N. Golder, Joel Huber, Sandy Jap, Aparna A. Labroo, Donald R. Lehmann, John Lynch, Natalie Mizik and Russell S. Winer

The disruptive potential of drones pp. 315-319

Stefanie Beninger and Karen Robson

Introduction to the Special Issue for the 11th Triennial Invitational Choice Symposium pp. 321-322

Simon J. Blanchard and Debora V. Thompson

Platform data strategy pp. 323-334

Hemant K. Bhargava, Olivier Rubel, Elizabeth Altman, Ramnik Arora, Jörn Boehnke, Kaitlin Daniels, Timothy Derdenger, Bryan Kirschner, Darin LaFramboise, Pantelis Loupos, Geoffrey Parker and Adithya Pattabhiramaiah

Consumer decisions with artificially intelligent voice assistants pp. 335-347

Benedict Dellaert, Suzanne B. Shu, Theo A. Arentze, Tom Baker, Kristin Diehl, Bas Donkers, Nathanael J. Fast, Gerald Häubl, Heidi Johnson, Uma R. Karmarkar, Harmen Oppewal, Bernd H. Schmitt, Juliana Schroeder, Stephen A. Spiller and Mary Steffel

Choices in networks: a research framework pp. 349-359

Fred Feinberg, Elizabeth Bruch, Michael Braun, Brett Hemenway Falk, Nina Fefferman, Elea Feit, John Helveston, Daniel Larremore, Blakeley B. McShane, Alice Patania and Mario L. Small

How can machine learning aid behavioral marketing research? pp. 361-370

Linda Hagen, Kosuke Uetake, Nathan Yang, Bryan Bollinger, Allison J. B. Chaney, Daria Dzyabura, Jordan Etkin, Avi Goldfarb, Liu Liu, K. Sudhir, Yanwen Wang, James R. Wright and Ying Zhu

Fundraising design: key issues, unifying framework, and open puzzles pp. 371-380

Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Sherry Xin Li, John List, Yu Ma and Yu Wang

Time to pay attention to attention: using attention-based process traces to better understand consumer decision-making pp. 381-392

Milica Mormann, Tom Griffiths, Chris Janiszewski, J. Edward Russo, Anocha Aribarg, Nathaniel J. S. Ashby, Rajesh Bagchi, Sudeep Bhatia, Aleksandra Kovacheva, Martin Meissner and Kellen J. Mrkva

Soul and machine (learning) pp. 393-404

Davide Proserpio, John R. Hauser, Xiao Liu, Tomomichi Amano, Alex Burnap, Tong Guo, Dokyun (DK) Lee, Randall Lewis, Kanishka Misra, Eric Schwarz, Artem Timoshenko, Lilei Xu and Hema Yoganarasimhan

Refocusing loyalty programs in the era of big data: a societal lens paradigm pp. 405-418

Valeria Stourm, Scott A. Neslin, Eric T. Bradlow, Els Breugelmans, So Yeon Chun, Pedro Gardete, P. K. Kannan, Praveen Kopalle, Young-Hoon Park, David Restrepo Amariles, Raphael Thomadsen, Yuping Liu-Thompkins and Rajkumar Venkatesan

Mobility as a service (MaaS): the importance of transportation psychology pp. 419-428

Geoff Tomaino, Jasper Teow, Ziv Carmon, Leonard Lee, Moshe Ben-Akiva, Charlene Chen, Wai Yan Leong, Shanjun Li, Nan Yang and Jinhua Zhao

Autonomy in consumer choice pp. 429-439

Klaus Wertenbroch, Rom Y. Schrift, Joseph W. Alba, Alixandra Barasch, Amit Bhattacharjee, Markus Giesler, Joshua Knobe, Donald R. Lehmann, Sandra Matz, Gideon Nave, Jeffrey R. Parker, Stefano Puntoni, Yanmei Zheng and Yonat Zwebner

Volume 31, issue 2, 2020

Introduction pp. 121-121

Don Lehmann, Gita Johar, Eric Johnson and Oded Netzer

Reflections pp. 123-124

Gita Venkataramani Johar, Eric Johnson and Oded Netzer

The past, present, and future of customer management pp. 125-136

Elliot Shin Oblander, Sunil Gupta, Carl F. Mela, Russell S. Winer and Donald R. Lehmann

The past, present, and future of consumer research pp. 137-149

Maayan S. Malter, Morris B. Holbrook, Barbara E. Kahn, Jeffrey R. Parker and Donald R. Lehmann

The past, present, and future of brand research pp. 151-162

Travis Tae Oh, Kevin Lane Keller, Scott A. Neslin, David J. Reibstein and Donald R. Lehmann

The past, present, and future of marketing strategy pp. 163-174

Sibel Sozuer, Gregory S. Carpenter, Praveen K. Kopalle, Leigh M. McAlister and Donald R. Lehmann

The past, present, and future of measurement and methods in marketing analysis pp. 175-186

Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch and Donald R. Lehmann

The past, present, and future of innovation research pp. 187-198

Byung Cheol Lee, Christine Moorman, C. Page Moreau, Andrew T. Stephen and Donald R. Lehmann

Customers’ emotions in service failure and recovery: a meta-analysis pp. 199-216

Sara Valentini, Chiara Orsingher and Alexandra Polyakova

Timing of apology after service failure: the moderating role of future interaction expectation on customer satisfaction pp. 217-230

Kyeong Sam Min, Jae Min Jung, Kisang Ryu, Curtis Haugtvedt, Sathiadev Mahesh and John Overton

Effects of firm-, industry-, and country-level innovation on firm performance pp. 231-245

Yufei Zhang, G. Tomas M. Hult, David J. Ketchen and Roger J. Calantone

Boys do not cry: the negative effects of brand masculinity on brand emotions pp. 247-264

Benjamin Boeuf

Touch vs. click: how computer interfaces polarize consumers’ evaluations pp. 265-277

Xiaoyu Wang, Hean Tat Keh, Hongrui Zhao and Yijie Ai

Like, Comment, or Share? Self-presentation vs. brand relationships as drivers of social media engagement choices pp. 279-298

Kunal Swani and Lauren I. Labrecque

Technical nomenclature, everyday language, and consumer inference pp. 299-310

Ruomeng Wu, Esta D. Shah, Frank R. Kardes and Robert S. Wyer

Volume 31, issue 1, 2020

Launching the Idea Corners section of Marketing Letters pp. 1-2

Peter N. Golder and Sandy D. Jap

Speciesism: an obstacle to AI and robot adoption pp. 3-6

Bernd Schmitt

The cannabis industry: a natural laboratory for marketing strategy research pp. 7-12

Mitchell C. Olsen and Keith Marion Smith

The Second Digital Revolution pp. 13-17

Aric Rindfleisch

Drug influences on consumer judgments: emerging insights and research opportunities from the intersection of pharmacology and psychology pp. 19-23

Geoffrey R. O. Durso, Kelly L. Haws and Baldwin M. Way

Using technology to bring online convenience to offline shopping pp. 25-29

Marnik G. Dekimpe, Inge Geyskens and Katrijn Gielens

Why do consumers think it is fair to pay more when buying from producers versus retailers? pp. 31-35

Gabriel E. Gonzales, Lisa E. Bolton and Margaret G. Meloy

“See your doctor”: the impact of direct-to-consumer advertising on patients with different affliction levels pp. 37-48

Qiang Liu, Hongju Liu and Manohar Kalwani

Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising pp. 49-71

Marius Johnen and Oliver Schnittka

Customizing products for self versus close others: the effect of intended recipient on creator perceptions of product uniqueness pp. 73-87

Jiamin Yin, Yansu Wang, Jun Pang and Kanliang Wang

Can negative buzz increase awareness and purchase intent? pp. 89-104

Jung Ah Han, Elea Feit and Shuba Srinivasan

Celebrity influence on word of mouth: the interplay of power states and power expectations pp. 105-120

Veronica L. Thomas, Kendra Fowler and Christina Saenger