2019 Academic Marketing Climate Survey: motivation, results, and recommendations

Jeff Galak () and Barbara E. Kahn ()
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Jeff Galak: Carnegie Mellon University’s Tepper School of Business
Barbara E. Kahn: University of Pennsylvania

Marketing Letters, 2021, vol. 32, issue 3, No 2, 275-297

Abstract: Abstract We report the results of a survey of the business school academic marketing community conducted in 2019. The goal of the survey was to understand how the organizational climate varied as a function of a variety of demographic descriptors within this field. We provide results for the four sections of the survey—general experience, explicit discrimination, implicit bias, and social and sexual harassment/assault—in an interactive data visualization tool (found here: http://jeffgalak.com/climatesurvey/ ). In addition, we highlight several key results, notably that females and underrepresented minority (URM) respondents overwhelmingly face a less favorable organizational climate within academic marketing as compared to their male and Asian or White counterparts. We conclude with recommendations that derive directly from the results of the climate survey.

Keywords: Climate survey; Discrimination; Equity; Inclusion (search for similar items in EconPapers)
Date: 2021
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Citations: View citations in EconPapers (8)

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DOI: 10.1007/s11002-021-09569-5

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