Fundraising design: key issues, unifying framework, and open puzzles

Ernan Haruvy, Peter Popkowski Leszczyc, Greg Allenby (), Russell Belk (), Catherine Eckel, Robert Fisher (), Sherry Xin Li (), John List, Yu Ma () and Yu Wang ()
Additional contact information
Greg Allenby: Ohio State University
Russell Belk: York University
Robert Fisher: University of Alberta
Sherry Xin Li: University of Arkansas
Yu Ma: McGill University
Yu Wang: California State University

Marketing Letters, 2020, vol. 31, issue 4, No 8, 380 pages

Abstract: Abstract We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from Economics, Marketing, Psychology, and Sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.

Keywords: Charity; Fundraising; Incentives; Appeals; Integrative framework (search for similar items in EconPapers)
Date: 2020
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Working Paper: Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles (2020)
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DOI: 10.1007/s11002-020-09534-8

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