Fundraising Design: Key Issues, Unifying Framework, and Open Puzzles

Greg Allenby, Russell Belk, Catherine Eckel, Robert Fisher, Ernan Haruvy, John List, Yu Ma, Peter Popkowski Leszczyc, Yu Wang and Sherry Xin Li

Artefactual Field Experiments from The Field Experiments Website

Abstract: We offer a unified conceptual, behavioral, and econometric framework for optimal fundraising that deals with both synergies and discrepancies between approaches from economics, consumer behavior, and sociology. The purpose is to offer a framework that can bridge differences and open a dialogue between disciplines in order to facilitate optimal fundraising design. The literature is extensive, and our purpose is to offer a brief background and perspective on each of the approaches, provide an integrated framework leading to new insights, and discuss areas of future research.

Date: 2020
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Journal Article: Fundraising design: key issues, unifying framework, and open puzzles (2020)
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Persistent link: https://EconPapers.repec.org/RePEc:feb:artefa:00683

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