Marketing Letters

2003 - 2024

Current editor(s): Joel Steckel and Peter Golder

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Volume 20, issue 3, 2009

Consideration, choice, and classifying loyalty pp. 209-225

Andres Terech, Randolph Bucklin and Donald Morrison

Private labels and new product development pp. 227-243

Chyi-Mei Chen, Shan-Yu Chou, Lu Hsiao and I-Huei Wu

The effect of experience on Internet auction bidding dynamics pp. 245-261

Xin Wang and Ye Hu

An investigation into gambling purchases using the NBD and NBD–Dirichlet models pp. 263-276

Desmond Lam and Richard Mizerski

Competitive reasons for the Name-Your-Own-Price channel pp. 277-293

Scott Fay

The effects of entrepreneurial orientation, market orientation, and marketing subunit influence on firm performance pp. 295-311

Omar Merlo and Seigyoung Auh

Gender differences in new brand name response pp. 313-326

Richard Klink

Volume 20, issue 2, 2009

Manufacturer-owned retail stores pp. 107-124

Yusong Wang, David Bell and V. Padmanabhan

The impact of customer-specific marketing expenses on customer retention and customer profitability pp. 125-138

Sander Triest, Maurice Bun, Erik Raaij and Maarten Vernooij

Using influence strategies to reduce marketing channel opportunism: The moderating effect of relational norms pp. 139-154

James Brown, Stephan Grzeskowiak and Chekitan Dev

The time-harried shopper: Exploring the differences between maximizers and satisficers pp. 155-167

Tilottama Chowdhury, S. Ratneshwar and Praggyan Mohanty

The impact of title event sponsorship announcements on shareholder wealth pp. 169-182

John Clark, T. Cornwell and Stephen Pruitt

Entry for supermarket feature me-too brands: An empirical explanation of incidence and timing pp. 183-196

Ian Sinapuelas and William Robinson

The effect of incidental out-of-stock options on preferences pp. 197-208

Thomas Kramer and Ryall Carroll

Volume 20, issue 1, 2009

Business students’ attitudes toward unethical behavior: A multi-country comparison pp. 1-14

Victoria Crittenden, Richard Hanna and Robert Peterson

A model of the role of free drug samples in physicians’ prescription decisions pp. 15-29

Kissan Joseph and Murali Mantrala

Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale pp. 31-44

Kenneth Manning, William Bearden and Kelly Tian

Coping with a natural disaster: Losses, emotions, and impulsive and compulsive buying pp. 45-60

Julie Sneath, Russell Lacey and Pamela Kennett-Hensel

Supplier price concessions: A longitudinal empirical study pp. 61-74

John Henke, Sengun Yeniyurt and Chun Zhang

Familiarity and competence diversity in new product development teams: Effects on new product performance pp. 75-89

Christophe Haon, David Gotteland and Marianela Fornerino

Convergence in the high-technology consumer markets: Not all brands gain equally from adding new functionalities to products pp. 91-103

Tripat Gill and Jing Lei

Towards a brain-to-society systems model of individual choice pp. 105-106

Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne DeSarbo, Lesley Fellows, Ross Hammond, Terry Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Douglas Moore and Ale Smidts

Volume 19, issue 3, 2008

Choice under restrictions pp. 183-199

Simona Botti, Susan Broniarczyk, Gerald Häubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany and Brian Wansink

Challenges and opportunities in high-dimensional choice data analyses pp. 201-213

Prasad Naik, Michel Wedel, Lynd Bacon, Anand Bodapati, Eric Bradlow, Wagner Kamakura, Jeffrey Kreulen, Peter Lenk, David Madigan and Alan Montgomery

Behavioral frontiers in choice modeling pp. 215-228

Wiktor Adamowicz, David Bunch, Trudy Cameron, Benedict Dellaert, Michael Hanneman, Michael Keane, Jordan Louviere, Robert Meyer, Thomas Steenburgh and Joffre Swait

Reinforcement versus balance response in sequential choice pp. 229-239

Joel Huber, Kelly Goldsmith and Cassie Mogilner

A theoretical framework for goal-based choice and for prescriptive analysis pp. 241-254

Kurt Carlson, Chris Janiszewski, Ralph Keeney, David Krantz, Howard Kunreuther, Mary Luce, J. Russo, Stijn Osselaer and Detlof Winterfeldt

Sequential sampling models of choice: Some recent advances pp. 255-267

Thomas Otter, Joe Johnson, Jörg Rieskamp, Greg Allenby, Jeff Brazell, Adele Diederich, J. Hutchinson, Steven MacEachern, Shiling Ruan and Jim Townsend

Risk, uncertainty and discrete choice models pp. 269-285

André de Palma, Moshe Ben-Akiva, David Brownstone, Charles Holt, Thierry Magnac, Daniel McFadden, Peter Moffatt, Nathalie Picard, Kenneth Train, Peter Wakker and Joan Walker

Modeling social interactions: Identification, empirical methods and policy implications pp. 287-304

Wesley Hartmann, Puneet Manchanda, Harikesh Nair, Matthew Bothner, Peter Dodds, David Godes, Kartik Hosanagar and Catherine Tucker

Putting one-to-one marketing to work: Personalization, customization, and choice pp. 305-321

Neeraj Arora, Xavier Dreze, Anindya Ghose, James Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas and Zhong Zhang

Towards a brain-to-society systems model of individual choice pp. 323-336

Laurette Dubé, Antoine Bechara, Ulf Böckenholt, Asim Ansari, Alain Dagher, Mark Daniel, Wayne DeSarbo, Lesley Fellows, Ross Hammond, Terry Huang, Scott Huettel, Yan Kestens, Bärbel Knäuper, Peter Kooreman, Douglas Moore and Ale Smidts

Beyond conjoint analysis: Advances in preference measurement pp. 337-354

Oded Netzer, Olivier Toubia, Eric Bradlow, Ely Dahan, Theodoros Evgeniou, Fred Feinberg, Eleanor Feit, Sam Hui, Joseph Johnson, John Liechty, James Orlin and Vithala Rao

Decision making and brand choice by older consumers pp. 355-365

Catherine Cole, Gilles Laurent, Aimee Drolet, Jane Ebert, Angela Gutchess, Raphaëlle Lambert-Pandraud, Etienne Mullet, Michael Norton and Ellen Peters

Measuring long-run marketing effects and their implications for long-run marketing decisions pp. 367-382

Bart Bronnenberg, Jean Dubé, Carl Mela, Paulo Albuquerque, Tulin Erdem, Brett Gordon, Dominique Hanssens, Guenter Hitsch, Han Hong and Baohong Sun

How behavioral decision research can enhance consumer welfare: From freedom of choice to paternalistic intervention pp. 383-397

Rebecca Ratner, Dilip Soman, Gal Zauberman, Dan Ariely, Ziv Carmon, Punam Keller, B. Kim, Fern Lin, Selin Malkoc, Deborah Small and Klaus Wertenbroch

Discrete choice models of firms’ strategic decisions pp. 399-416

Michaela Draganska, Sanjog Misra, Victor Aguirregabiria, Pat Bajari, Liran Einav, Paul Ellickson, Dan Horsky, Sridhar Narayanan, Yesim Orhun, Peter Reiss, Katja Seim, Vishal Singh, Raphael Thomadsen and Ting Zhu

Experiments on strategic choices and markets pp. 417-429

Wilfred Amaldoss, Teck Ho, Aradhna Krishna, Kay-Yut Chen, Preyas Desai, Ganesh Iyer, Sanjay Jain, Noah Lim, John Morgan, Ryan Oprea and Joydeep Srivasatava

Competition between auctions pp. 431-448

Ernan Haruvy, Peter Popkowski Leszczyc, Octavian Carare, James Cox, Eric Greenleaf, Wolfgang Jank, Sandy Jap, Young-Hoon Park and Michael Rothkopf

Volume 19, issue 2, 2008

Empathetic responses to advertising: Testing a network of antecedents and consequences pp. 79-92

Todd Mooradian, Kurt Matzler and Lisa Szykman

Product uniqueness as a driver of customer utility in mass customization pp. 93-107

Nikolaus Franke and Martin Schreier

Image feedback effects of brand extensions: Evidence from a longitudinal field study pp. 109-124

Franziska Völckner, Henrik Sattler and Gwen Kaufmann

Framing effects in mixed price bundling pp. 125-139

Timothy Gilbride, Joseph Guiltinan and Joel Urbany

Hierarchical Bayesian conjoint models incorporating measurement uncertainty pp. 141-155

John Liechty, Duncan Fong, Eelko Huizingh and Arnaud Bruyn

Nonparametric item response theory for investigating dimensionality of marketing scales: A SERVQUAL application pp. 157-170

Leonard Paas and Klaas Sijtsma

Technological advances in digital cameras: Welfare analysis on easy-to-use characteristics pp. 171-181

Junji Xiao

Volume 19, issue 1, 2008

Demand and distribution relationships in the ready-to-drink iced tea market: A graphical approach pp. 1-12

Robert Krider, Tieshan Li, Yong Liu and Charles Weinberg

The impact of offshored and outsourced call service centers on customer appraisals pp. 13-23

Neeraj Bharadwaj and Anne Roggeveen

Revenue implication of auction value in k-price sealed-bid auctions: An experimental study pp. 25-38

Wei Lim, Joo Lee-Partridge and Soo Tan

Getting too personal: Reactance to highly personalized email solicitations pp. 39-50

Tiffany White, Debra Zahay, Helge Thorbjørnsen and Sharon Shavitt

Incentives for sales agents after the advent of the internet pp. 51-63

Christian Pfeil, Thorsten Posselt and Nils Maschke

The influence of product involvement on consumers’ interactive processes in interactive television pp. 65-77

Shalom Levy and Israel Nebenzahl